"Recyclable or Not?" Consumers Cognitive Mechanisms Involved in Recycling Household Waste (A2020-62720)
Elisa Monnot, University of Cergy-Pontoise Laboratoire THEMA; Fanny Reniou, IGR IAE Rennes - University of Rennes 1

#Ad is not enough: The Effects of Authenticity of Social Media Influencers on Persuasion Knowledge and Follower Engagement (A2020-63089)
Anouk Spekking, University of Amsterdam; Hsin-Hsuan Lee, ESCP Europe

A Classification of Technology-Infused PoS-Services (A2020-63329)
Gerhard Wagner, University of Siegen; Tobias Roeding, University of Siegen; Hanna Schramm-Klein, University of Siegen

A Demand-Side View of Incumbent Inertia and Performance (A2020-63212)
Jonathan Bohlmann, NC State University; Michael Stanko, NC State University; Jelena Spanjol, Ludwig-Maximilians-Universität (LMU) Munich

A DIFFERENT PERSPECTIVE ON CELEBRITY ATTACHMENT WITH SELF-CONGRUENCE THEORY: INVESTIGATING THE CONSUMER-CELEBRITY-BRAND RELATIONSHIP WITH ITS POSITIVE AND NEGATIVE OUTCOMES (A2020-64244)
Mehmet OZER, Ankara University; Alper OZER, Ankara University; Akin Kocak, Ankara

A Marketing Perspective on Crowdfunding as Promising Contemporary Digital Platform (A2020-59312)
Paulin Tchoualak, Tshwane University of Technology; Therese Roux, Tshwane University of Technology; JOHAN W DE JAGER, TSHWANE UNIVERSITY OF TECHNOLOGY

A Meta-Analysis of the Effects of Background Music on Customers of Tourism Services (A2020-63749)
Maria-Angeliki Trompeta, Athens University of Economics and Business; Kalypso Karantinou, Athens University of Economics & Business; Christos Koritos, ALBA Graduate Business School - The American College of Greece; Tammo Bijmolt, University of Groningen

A Meta-Analysis On the Effect of Visual Attention on Choice (A2020-63941)
Roopali Bhatnagar, Aarhus University School of Business and Social Science; Jacob Orquin, Aarhus University School of Business and Social Science

A Model Outlining Female Identity Crises and Stranger Affirmation Seeking on Private Facebook Groups: Insights for Marketers (A2020-63080)
Sophia Mueller, University of Florida

A Process Study of the Development of Capabilities for Replication in an Evolving Chain (A2020-63629)
VINAY GARG, Missouri State

A psychometric study of Pro-Environmental Behaviour measurement methods (A2020-63818)
Berre Deltomme, Ghent University; Karen Gorissen, Vrije Universiteit Amsterdam; Bert Weijters, Ghent University

A Rare Species: Examining Frequent Online Review Posters and their Posting Behavior (A2020-63092)
Sabrina Gottschalk, Cass Business School, City, University of London; Alexander Mafael, Freie Universität Berlin; Jana Möller, Freie Universität Berlin

A RECURRENT NEURAL NETWORK WITH TRIPLET LOSS APPROACH FOR SIMILARITY MATCHING AND USER RE-IDENTIFICATION (A2020-64451)
Stefan Vamosi, WU Vienna University of Economics and Business; Thomas Reutterer, WU Vienna University of Economics and Business

A Thematic Analysis of Obesity and Marketing and an Agenda for Future Enquiry (A2020-64724)
Michael Christofi, University of Nicosia; Olga Kvasova, University of Central Lancashire Cyprus; Loukas Glyptis, University of Central Lancashire Cyprus; Demetris Vrontis, University of Nicosia; Alkis Thrassou, University of Nicosia

A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand (A2020-63341)
Clemens Ammann, University of Bern; Andrea Giuffredi-Kähr, University of Zurich; Bettina Nyffenegger, University of Bern; Harley Krohmer, University of Bern; Wayne Hoyer, University of Texas at Austin

Acceptance of Augmented Reality Retail Apps: A Cross-Country Comparison (A2020-63707)
Carolin Siepmann, University of Duisburg-Essen; Pascal Kowalczuk, University of Duisburg-Essen

Acceptance of Voice Assistants to control Smart Home Services – Digital Natives vs. Digital Immigrants (A2020-63383)
Bianca Krol, FOM - University of Applied Science, ifes Institute; Sandra Schneider, University Kaposvár - Doctoral School Business and Management; Silvia Boßow-Thies, FOM - University of Applied Science, ifes Institute

Accommodate or Fight? Responding to Entry in the Movie Theater Industry (A2020-62504)
In Kyung Kim, Nazarbayev University; Mushegh Harutyunyan, Nazarbayev University GSB

Actions speak louder than words. The effect of brands’ political advertising on consumers’ negative e-WOM (A2020-63929)
Laura Grazzini, University of Florence; diletta acuti, University of Portsmouth; Luca Petruzzellis, University of Bari Aldo Moro; Daniel Korschun, Drexel University

Actor roles and role patterns influencing business model innovation in new ventures (A2020-63335)
Sophie Mentges, TU Kaiserslautern; Thomas Robbert, TU Kaiserslautern; Stefan Roth, Technische Universität Kaiserslautern

Ad-context Congruence Effects Revisited: The Interplay of Online Content, Contextual Targeting Ads, and Retargeting Ads (A2020-63188)
Anja Spilski, Saarland University; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research; Philipp Engbarth, Saarland University; Alisa Rau, Saarland University

Adaptive Choice-Based Conjoint Analysis of Marketing Master Student’s Job Preferences (A2020-64748)
Zsuzsanna Kun, Corvinus University of Budapest; Judit Simon, Corvinus University of Budapest; Tamás Pusztai, Corvinus University of Budapest

Adding a kick to virtual reality: Extending the acceptance model for VR hardware towards VR experiences (A2020-64343)
Eric Holdack, HHL Leipzig Graduate School of Management; Katja Lurie-Stoyanov, HHL Graduate School of Management

Adoption of wood-based eco-innovations: The influence of opinion leadership and consumer innovativeness (A2020-62477)
Pradipta Halder, University of Eastern Finland ; Tommi Laukkanen, University of Eastern Finland

Advertising effectiveness in TripAdvisor: a neurophysiological study (A2020-64181)
Enrique Bigne, Universitat de Valencia; Carla Ruiz-Mafé, Universitat de Valencia; Aline Simonetti, Universitat de Valencia; Shobhit Kakaria, Universitat de Valencia

Aesthetic consistency: How a product’s symbolic and formal consistency affects its sales performance (A2020-64352)
Sarah Johann, Technische Universität Berlin; Katrin Talke, TU Berlin

Age Stereotypes in Advertising: Examining the Effects of Using Non-Stereotyped Portrayals of Older Women in Advertising (A2020-63932)
Hanna Berg, Stockholm School of Economics; Karina Liljedal, Stockholm School of Economics

Agri-food firm’s digital transformation behaviors: a multiple case study (A2020-63182)
Moreno Frau, Corvinus University of Budapest; Tamara Keszey, Corvinus University of Budapest

AI Reactance: The Role of Autonomy Threat from Being Controlled by A Machine (A2020-64304)
Yue Wang, Singapore University of Social Sciences

An application of means-end and extended self theories to explore enablers and inhibitors of autonomous car adoption (A2020-62582)
Radu Dimitriu, Trinity Business School, Trinity College Dublin; Benedetta Crisafulli, Birkbeck University; Rodrigo Guesalaga, Pontificia Universidad Católica de Chile

An empirical study on influencers and their engagement factors: the YouTubers' perspective (A2020-63386)
Ricardo Godinho Bilro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL);; Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal; João Guerreiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal; David Raposo, ISCTE-IUL

An Examination of the Retail Omnichannel Customer Journey: Understanding Customer Interaction and its influences on Customer Experience (A2020-63878)
Triana Hadiprawoto, University of Leeds; Charalampos Saridakis, University of Leeds, Leeds University Business School; Aristeidis Theotokis, University of Leeds

An Investigation of International Franchisors’ Co-Creation Practices (A2020-63233)
Nabil Ghantous, Qatar University; Ibrahim Alnawas, Qatar University

An Investigation of Source Credibility: Evaluating the role of the Macro and Micro Influencers (A2020-64433)
Noreen Siddiqui, Glasgow Caledonian University; Elaine Ritch, Glasgow Caledonian University ; Heather Bryson, Glasgow Caledonian University; Norman Peng, Glasgow Caledonian University

An Overview of Hungary's Accredited Innovation Clusters as regards Cooperation and Communication (A2020-63404)
István Kovács, Budapest University of Technology and Economics; Ildikó Petruska, Budapest University of Technology and Economics

Analysing the parent-child differences in evaluating the eating behaviour of primary school pupils (A2020-63800)
Dalma Peto, University of Szeged Faculty of Economics and Business Administration; Szabolcs Prónay, University of Szeged Faculty of Economics and Business Administration; Norbert Buzás, University of Szeged Faculty of Medicine; Lilla Lipták, University of Szeged Faculty of Economics and Business Administration

Analysis of brand personality as a moderator of advertising effectiveness (A2020-63356)
Felix Wasser, University of Southern Denmark; Goetz Greve, HSBA Hamburg School of Business Administration; Oliver Schnittka, University of Southern Denmark; Marius Johnen, University of Hamburg; Julian Hofmann, Normandie Business School

And then what happened? A longitudinal study of the long-term effects of adding an online channel to an offline hypermarket (A2020-63881)
Emelie Fröberg, Stockholm School of Economics; Sara Rosengren, Stockholm School of Economics

Anger in a box: Online shoppers’ reactions to excessive delivery packaging (A2020-64121)
Simon Elschenbroich, University of Innsbruck; Benedikt Schnurr, TUM School of Management, Technical University of Munich; Nicola E. Stokburger-Sauer, Innsbruck, School of Management

Antecedents and Consequences of Leveraging Customer Complaints in New Product Development (A2020-62525)
Andreas Polthier, University of Mannheim; Sabine Kuester, University of Mannheim; Sergej von Janda, University of Mannheim

Antecedents of customer participation in service recovery (A2020-63284)
Isabella Maggioni, ESCP Business School; Yelena Tsarenko, Monash University; Cheryl Leo, Murdoch University

Application of Artificial Neural Networks in Pricing – Case Examples from the Automotive Industry (A2020-59723)
Deniz Rall, RWTH Aachen University; Stefan Raff, RWTH Aachen University, Department of Marketing

Are casual gamers more susceptible to environmental stimuli? The interaction between arousal and involvement (A2020-62729)
Arthur Sarcinelli, São Paulo School of Business Administration; MARCELO BRANDAO, Federal University of Espírito Santo; Evandro Lopes, Nove de Julho University and Federal University of São Paulo; Eliane Herrero, Nove de Julho University

Are consumers willing to reduce food waste? Understanding consumers’ willingness to buy abnormal fruits and vegetables (A2020-63899)
Louise Dumont, Université catholique de Louvain / LouRIM; Christophe Descamps, Université catholique de Louvain; Virginie Bruneau, Université Libre de Bruxelles, Solvay Brussels School Economics & Management; Valérie Swaen, UCLouvain

Are More Foreign Sales of Chinese Firms Better for Firm Value? Moderating Roles of Institutions, Competition, and Advertising Intensity (A2020-63587)
Qun Tan, Xiamen University; Kui Wang, Shenzhen University; Kevin Zheng Zhou, the University of Hong Kong; Zhaoyang Guo, Xiamen University

Are Shopping Malls Accessible to Everyone? An Empirical Study (A2020-63671)
Işık Özge Yumurtacı Hüseyinoğlu, Izmir University of Economics ; Bengu Oflac, Izmir University of Economics; Kübra Göksu Köstepen, Manisa Celal Bayar University

Are You an Expert or Do You Just Enjoy It? The Impact of Enjoyment on Self-Perceptions of Expertise (A2020-64445)
Jake Teeny, Ohio State University; Daniel Zane, University of Miami; Anna Paley, Tilburg University; Robert Smith, Tilburg University

Artificial Creativity and Music: Exploring How Different Levels of Automation During Composition Process Impact Listeners’ Value Perception. (A2020-64391)
Francisco Tigre Moura, IUBH University of Applied Sciences; Charlotte Maw, IUBH; Chiara Castrucci, IUBH

Aspects of Life-quality among International and Native Students (A2020-64202)
Annamária Sasné Grósz, University of Pannonia; Dehua Xia, University of Pannonia; Letícia Anikó Lang, University of Pannonia

Authenticity and the Internationalization of Cultural Products (A2020-64277)
Mariana Porto-da-Rocha, ESPM; Vivian Strehlau, ESPM

Before or After: Optimal Competitive Product Release Timing (A2020-61973)
Mahmood Pedram, Grenoble Ecole de Management

Being green for the sake of me or others? The moderating role of private/public self-consciousness on the effectiveness of normative information on consumers’ green choices (A2020-58811)
Yuanyuan Zhou, University of Strathclyde; Juliette Wilson, University of Strathclyde; Maria Karampela, University of Strathclyde

Being sustainable is so, oh so hard! Why ethically minded consumers consume when having decided otherwise? (A2020-64355)
Eleni Papaoikonomou, University Rovira and Virgili; Matias Ginieis, University Rovira and Virgili

Belt and Road Initiative – Challenges and Opportunities for Europe (A2020-64301)
Piyush Sharma, Curtin University; Tak Yan Leung, The Open University of Hong Kong; Nebojsa Davcik, Iscte Portugal; Silvio Cardinali, UNIVPM; Liane Lee, THEi

Beyond Customer Value: An Interdisciplinary Review of Societal Value Creation in For-Profit Firms and Directions for Future Research (A2020-64424)
Marcelo de la Cruz Jara, Ludwig-Maximilians-Universität München; Jelena Spanjol, Ludwig-Maximilians-Universität (LMU) Munich

Beyond “Diversity”: Employment of Persons with Disabilities as a Sustainable Strategy (A2020-64619)
Jayant Nasa, Indian Institute of Management Udaipur; Arti Srivastava, Indian Institute of Management Udaipur; Prakash Satyavageeswaran, Indian Institute of Management Udaipur; Sundar Bharadwaj, Terry College of Business, University of Georgia

Bidirectional agency relationships in solution selling: The impact on customers’ acceptance of performance-based pricing (A2020-60278)
Eva Kropp, University of Passau; Gloria Kinateder, University of Passau; Dirk Totzek, University of Passau

Black-Box Emotion Detection: On the Variability and Predictive Accuracy of Automated Emotion Detection Algorithms (A2020-64028)
Francesc Busquet, University of St Gallen; Christian Hildebrand, University of St. Gallen

Blockchain Applications in Customer Loyalty Programs - A Systematic Literature Review (A2020-59108)
Valerio Stallone, ZHAW

Brand Activism- A Way to Engage Customer and Society with the Brand (A2020-64757)
Shaphali Gupta, MICA, Ahmedabad; Suresh Malodia, MICA, Ahmedabad

Brand Community as an Antecedent to Behavioural Brand Engagement (A2020-63764)
Mark Mills, University of Leeds; magnus Hultman, University of Leeds; Aristeidis Theotokis, University of Leeds

Brand competition on social media: investigating direct and indirect effects of FGC on sales (A2020-63713)
Annamaria Tuan, University of Bologna; Ashish Kumar, RMIT University - Department of Economics, Finance and Marketing; Daniele Dalli, Department of Economics and Management - University of Pisa ; Peter S.H. Leeflang, University of Groningen

Brand Purpose as the Next Marketing Paradigm (A2020-63716)
Belén Derqui, IQS Universitat Ramon Llull; Teresa Fayos, Instituto de Economía Internacional/University of Valencia

Branding the Story: Avoiding Ad-Product Detachment in Narrative Ads (A2020-53492)
Matthias Glaser, University of Vienna; Heribert Reisinger, University of Vienna

Brands on social media: A meta-synthesis on the social media value chain (A2020-62141)
Georgia Liadeli, Vrije Universiteit Amsterdam; Francesca Sotgiu, Vrije Universiteit Amsterdam, School of Business and Economics; Peeter Verlegh, Vrije Universiteit Amsterdam, School of business and Economics

Bring the Destination Closer to Consumers: The Impact of Using Dynamic Objects in Different Types of Tourism Destination Ads (A2020-61493)
Yakun Zhang, University of Greenwich

Bug Appétit: Manipulating the emotional response to entomophagy (A2020-64466)
Pernille Videbaek, Department of Management, Aarhus University; Klaus Grunert, Aarhus University, MAPP Centre, Department of Management

Building Theory Using Theories-in-Use Methods: A Journal of Marketing Workshop (A2020-62489)
KAPIL TULI, SINGAPORE MANAGEMENT UNIVERSITY; Christine Moorman, Duke University

Can Big Data Analytics Support Innovation? (A2020-61157)
Nick Hajli, Swansea University; Farid Shirazi, Associate Professor, Ryerson University; Olu Adegbite , University of Wales Trinity Saint David; Saeed Rouhani, Assisstant Professor, University of Tehran; Mina Tajvidi, Lecturer in Digital Marketing/Newcastle University ; Farzad Khani, Azad University

Can co-creation increase demand for green products? (A2020-64406)
Claudia Costa, Catolica Lisbon School of Business and Economics; Rita Coelho do Vale, Catolica Lisbon- School of Business and Economics

Can social media influence trust in e-commerce? (A2020-63632)
Mohana Shanmugam, Uniten; Nick Hajli, Swansea University; Mina Tajvidi, Lecturer in Digital Marketing/Newcastle University

Can the Marketing Function Benefit from Socially Responsible Marketing? (A2020-64376)
Peren Ozturan, Özyeğin University; Amir Grinstein, Northeastern University

Can We Provide Access to Ownership? How Norm Violations Threaten Product Upgrading Services (A2020-63845)
Janina Garbas, University of Passau; Jan Schumann, University of Passau; Sebastian Schubach, University of Passau; Martin Mende, Florida State University; Maura Scott, Florida State University

Can you near me: perceived proximity and the intention to use mobile applications to consume local products. (A2020-62453)
Gauthier Casteran, Universiy of Limoges; Daria Plotkina, EM Strasbourg, University of Strasbourg

Carbon Footprinting and Pricing Under Climate Concerns (A2020-62615)
Marco Bertini, ESADE -- Ramon Llull University; Stefan Buehler, School of Economics and Political Science, University of St. Gallen; Daniel Halbheer, HEC Paris; Donald Lehmann, Columbia Business School

Challenges and dilemmas: the organizational aspects of social media marketing (A2020-62726)
József Hubert, Corvinus University of Budapest; András Bauer, Corvinus University of Budapest

Challenges in Omnichannel Business (A2020-59732)
Maarten Gijsenberg, University of Groningen

Challenging the Location Pardigm: Parsimoniously Predicting Store Performance with Urban Scaling (A2020-64184)
Lennard Schmidt, HHL - Leipzig Graduate School of Management; Erik Maier, HHL Leipzig Graduate School of Management; Florian Dost, University of Manchester

Changes in Strategic Emphasis across Product Markets – Drivers and Firm Performance Implications (A2020-64280)
Anusha Gondi, Indian School of Business; sudhir voleti, Indian School of Business (ISB)

Charity Advertisements: Do Sad-Looking Endorsers Work? The Role of Endorsers’ Emotions, Brand Awareness and Consumer’s Empathy (A2020-63659)
Verena Hofmann, University of Innsbruck, Department of Strategic Management, Marketing and Tourism; Lisa Schoner-Schatz, University of Innsbruck, Department of Strategic Management, Marketing and Tourism; Nicola E. Stokburger-Sauer, Innsbruck, School of Management

Chatbots in Marketing - A morphology of literature (A2020-64187)
Aishwarya Ramesh, Indian Institute of Technology, Madras ; Vaibhav Chawla, Indian Institute of Technology, Madras

CHILDREN'S FOOD WELL-BEING: THE INFLUENCE OF PARENTS AND SCHOOL ON FOOD LITERACY (A2020-63752)
Andres Veloso, University of Sao Paulo; Rodolfo Rocha, University of Sao Paulo; Roberto Falcao, UNIALFA; Daniel Chaim, University of Sao Paulo

Choose as many as you wish: Consumer satisfaction and purchase rate increase when choice from large assortments is “flexible” as opposed to “constrained” (A2020-63965)
Elena Reutskaja, IESE Business School; Barbara Fasolo, London School Of Economics and Political Science; Raffaella Misuraca, University of Palermo

Classic vs. Modern Disney adaptations: examining the power of nostalgia in marketing (A2020-63458)
Akos Varga, Corvinus University of Budapest; Aliz Sebestyén, Corvinus University of Budapest; Norbert Griszbacher, Corvinus University of Budapest

Closely distant: how luxury brand-consumer engagement on social media influences consumer perception and loyalty (A2020-63422)
Ali GHASEMI BAGHABRISHAMI, University of Lorraine; Nathalie Fleck, Le Mans University; Hélène Yildiz, University of Lorraine

Collaborative Consumption platforms: Modeling the Antecedents and Effects of the Three Dimensions of Trust. (A2020-62606)
Fabienne Chameroy, Aix Marseille Univ, CERGAM, Aix-en-Provence, France; stéphane salgado, Toulouse School of Management - Université Toulouse 1 Capitole

Collecting travelling experiences: A new travelling mindset and the role of ICT (A2020-55223)
Ioannis Kostopoulos, Liverpool John Moores University; Solon Magrizos, University of Birmingham

Communal consumer-fashion brand relationship norms among Indian consumers (A2020-62414)
Juhi Sarkar, Assistant Professor; Abhigyan Sarkar, Institute of Management Technology Ghaziabad; Sreejesh S., Indian Institute of Management Kozhikode

Communication for sustainable transport shift? The effect of three goal framing appeals and message tone on traveller attitudes and intentions (A2020-63812)
Jonas Nilsson, University of Gothenburg; Johan Jansson, Lund University

Communication Modality in AI vs. Human Interactions (A2020-63623)
Claudia Iglesias, Lazaridis School of Business and Economics, Wilfrid Laurier University

Communication style, personal characteristics and business performance in the sharing economy – an empirical study in the context of Airbnb (A2020-62486)
Samantha Looi, Monash University; Bhoomija Ranjan, Monash University; Junzhao Ma, Monash University

Communication through visual contents: Instagram use in the wineries’ strategies (A2020-64505)
Elena Bellio, Management Department - Ca' Foscari University, Venice; Francesca Checchinato, Management Department - Ca' Foscari University, Venice; Christine Mauracher, Management Department - Ca' Foscari University, Venice

Companions’ co-creation with healthcare service providers, influence on patients’ satisfaction (A2020-62933)
Ana Suárez Vázquez, University of Oviedo; Leticia Suárez-Álvarez, University of Oviedo; Ana Del Río Lanza, University of Oviedo; Víctor Iglesias Argüelles, University of Oviedo

Competition in markets and product survival (A2020-62051)
Fernando Campayo-Sánchez, University of Alicante; Francisco Mas-Ruiz, University of Alicante; JUAN LUIS NICOLAU, Virginia Tech University

Complementarity Networks and Service Disruption (A2020-63296)
Jack Cadeaux, University of New South Wales; Pei-Yu Chien, University of New South Wales

Conceptualisation of Emotional Responses to Cause-Related Marketing: From Moral Praise to Condemnation (A2020-62018)
Ahmadreza Rahimi, Alliance Manchester Business School, The University of Manchester; Hongwei He, Alliance Manchester Business School, The University of Manchester

Conceptualising Online Marketplace Service Quality and Investigating Its Relevance for Customer Loyalty (A2020-64067)
Bastian Popp, Saarland University; Florian Weyerhäuser, Saarland University

Conflicting Goals; Calorie Attentiveness and Food Bundle Choice (A2020-63431)
Oladunni Omebere-Iyari, University of Manchester; Hongwei He, Alliance Manchester Business School, The University of Manchester; Panagiotis Sarantopoulos, Alliance Manchester Business School, The University of Manchester

Conscious Consumers or Unconcerned Fashionistas: Barriers to Ethical Fashion Consumption (A2020-63554)
Julianna Faludi, Corvinus University of Budapest; János Márton, Corvinus University of Budapest

Consequences of employees' CSR perceptions in a developing country: Beyond organizational benefits (A2020-63206)
Sonja Grabner-Kräuter, Alpen-Adria-Universität Klagenfurt; Robert Breitenecker, Johannes Kepler University Linz; Festim Tafolli, University Ukshin Hoti Prizren

Consequences of Food Waste: The Role of Internal Attribution and Guilt (A2020-62963)
Ada Maria Barone, Aarhus University; Matteo De Angelis, Luiss University

Consequences of Remuneration Policies of Aggregators for Service Providers (A2020-63278)
Janek Meyn, Kühne Logistics University; Michael Kandziora, University of Hamburg; Sönke Albers, Kühne Logistics University; Michel Clement, University of Hamburg, Germany

Construing Brand Love through Consumer Self-Goals (A2020-63962)
TAI ANH KIEU, University of Economics and Finance Ho Chi Minh City; VIET DUNG TRINH, International University - Vietnam National University HCMC

Consumer acceptance of self-service checkouts in Estonian retail market (A2020-63005)
Katri Kerem, Estonian Business School; Sirli Saar, Estonian Business School

Consumer Agency and Obligatory Consumption (A2020-64607)
Maria Rejowicz-Quaid, University of Edinburgh

Consumer Altruism in Evaluation of Package Holidays: Lessons for Tour Operators (A2020-64598)
Carmela Bosangit, Cardiff University; Stephanie Slater , Cardiff University

Consumer Attitudes towards Collaborative Consumption in an Emerging Market: The Case of Egypt (A2020-51335)
Soha Abutaleb, German University in Cairo; Noha ElBassiouny, German University in Cairo; Sara Hamed, German University in Cairo

Consumer Behavior in the World of the Inauthentic Goods (A2020-55034)
Eleonora Axelova, LUISS Business School

Consumer Coproduction Journeys and Crafting in Expert Services (A2020-64754)
Jelena Spanjol, Ludwig-Maximilians-Universität (LMU) Munich; Courtney Nations, University of North Florida; Laurel Anderson, Arizona State University; Martin Mende, Florida State University; Hilary Downey, Queen’s University Belfast ; Josephine Go Jefferies, Newcastle University ; Amy Ostrom, Arizona State University

Consumer Decision to Upgrade Smart Phones: The Mediating Effects of the Fear of Product Obsolescence (A2020-63647)
YUYING ZHENG, National Chengchi University; CHIEN-WEI CHEN, National Chengchi University

Consumer Engagement and the Change to a Sustainable Transport Consumption Pattern (A2020-63269)
John Thøgersen, Aarhus University; Ting Zhang, Sun Yat-sen University, Business School

Consumer food waste: The role of individual tendencies and self-identities (A2020-63446)
Violeta Stancu, Aarhus University, Denmark; Liisa Lähteenmäki, Aarhus University, Denmark

Consumer reactions to social media brand blunders (A2020-62483)
Ceren Hayran, Assistant Prof/Ozyegin University; Melis Ceylan, Bilkent University

Consumer Response to Dehumanization of Frontline Employees: The Role of Political Ideology (A2020-63914)
Hung Dao, University of Leeds; Aristeidis Theotokis, University of Leeds; J. Joško Brakus, University of Leeds

Consumer responses to packaging information and product choice through neuromarketing techniques (A2020-64058)
Ana Martinez-Levy, Dept. of Communication and Social Science, Sapienza University of Rome -   BrainSigns Srl, Rome, Italy; Dario Rossi, Department of Business and Management, LUISS, Rome, Italy; Patrizia Cherubino, Department of Molecular Medicine, Sapienza University of Rome, Rome, Italy -   BrainSigns Srl, Rome, Italy; Arianna Trettel, BrainSigns Srl, Rome, Italy; Fabio Babiloni, Department of Molecular Medicine, Sapienza University of Rome, Rome, Italy / College of Computer Science and Technology, University Hangzhou Dianzi, Hangzhou, China / BrainSigns Srl, Rome, Italy

Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations (A2020-63593)
Gunes Biliciler-Unal, The University of Texas at Austin; Rajagopal Raghunathan, The University of Texas at Austin; Adrian Ward, The University of Texas at Austin

Consumers Reactions to Admirable or Reprehensible Corporate Behavior (A2020-59060)
Richard Bagozzi, University of Michigan ; Silvia Grappi, Department of Communication and Economics - University of Modena and Reggio Emilia; Simona Romani, Luiss University

Consumers Value Manufacturer Sincerity: The Effect of Central Eco-Friendly Attributes on Luxury Product Evaluations (A2020-62888)
Dikla Perez, Bar Ilan University; Inbal Stockheim, College of Law an Business, Israel ; Danna Tevet, Interdisciplinary Center Herzliya; Matan Rubin, Interdisciplinary Center Herzliya

Consumers’ Reliance on Artificial Intelligence versus Human Experts (A2020-64574)
Negin Latifi, ESSEC Business School; Niek Althuizen, Independent Researcher

Corporate Social Responsibility and Financial Performance: Does the Chief Marketing Officer Matter? (A2020-63539)
Dionne Nickerson, Indiana University; Atanas Nikolov, Appalachian State University

Corporate Social Responsibility Information Dilutes Brand Positioning (A2020-63146)
Tarje Gaustad, Kristiania University College; Jakob Utgård, Kristiania University College

Corporate tax avoidance, firm performance, and the role of media attention (A2020-63872)
David Gremminger, University of Tübingen; Dominik Papies, University of Tübingen

CREATING BRAND LOVE AND BRAND EQUITY THROUGH THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND ENGAGEMENT AND BRAND INTIMACY (A2020-64463)
Alper OZER, Ankara University; İrem Buran, Ankara University Graduate School of Social Sciences; Akin Kocak, Ankara ; Mehmet OZER, Ankara University

Creative Contribution, Psychological Ownership, and Willingness to Invest (A2020-64703)
Joshua Mahaney, Grenoble Ecole de Management; Fiona Schweitzer, Grenoble Ecole de Management; Thomas Gillier, Grenoble Ecole de Management

Creativity and Innovation as an Employer Brand Value in Tourism and Hospitality (A2020-63911)
Maria Ek Styven, Luleå University of Technology; Marcello Mariani, Henley Business School, University of Reading; Anna Näppä, Luleå University of Technology

Cross-cultural differences in career planning capabilities of students: Learnings for recruitment marketing and employer branding. (A2020-63989)
Andreas Zehetner, University of Applied Sciences Upper Austria; Tetyana Blyznyuk, Simon Kuznets Kharkiv National University of Economics; Olga Myronova, Simon Kuznets Kharkiv National University of Economics; Daniela Zehetner , Simon Kuznets Kharkiv National Univerisity of Economics

Crossing the Line between Cool and Creepy – Non-Linearity of Personalization in Online Retailing (A2020-63392)
Alena Bermes, Heinrich-Heine-Universität Düsseldorf; Maximilian Hartmann, Heinrich-Heine-Universität Düsseldorf; Sebastian Danckwerts, Heinrich-Heine-Universität Düsseldorf

Cultural differences in the process toward trial intention of a counter-attitudinal food product: Entomophagy in France and Thailand (A2020-61943)
GILLES SERE DE LANAUZE, MONTPELLIER UNIVERSITY

Culture shock and consumer acculturation – double filter, interdisciplinary approach (A2020-63896)
Eszter Bogáromi, Corvinus University of Budapest; Erzsebet Malota, Associate Professor, Corvinus University Budapest

Current Trends in Digital Marketing (A2020-62468)
Edlira Shehu, Copenhagen Business School; Nadia Abou Nabout, WU Vienna

Customer attraction through digital marketing techniques: Evolution and joint dynamics across firms (A2020-63938)
José Ponzoa, ESIC Business and Marketing School; Anett Erdmann, ESIC Business and Marketing School

Customer dissatisfaction: Not always a necessity or curse for online complaining (A2020-63134)
Wolfgang Weitzl, Seeburg Castle University; Clemens Hutzinger, Seeburg Castle University, Department of Management

Customer Emotional Labor (A2020-64412)
Delphine Caruelle, Kristiania University College; Line Lervik-Olsen, BI Norwegian Business School; Anders Gustafsson, BI Norwegian Business School

Customer Engagement Formation During Acquisition (A2020-62684)
David Harman, University of St. Thomas; Mike Porter, University of St. Thomas

Customer Experience Innovation and Design Thinking: A Systematic Literature Review (A2020-62000)
Farah Arkadan, American University in Dubai; Niloofar Kazemargi, LUISS Guido Carli University

Customer Forgiveness Following Service Failure and Recovery (A2020-57752)
Wenting Zhang, University College London; Cheng Wang, Xi’an Jiaotong-Liverpool University

Customer relationships capabilities, product development capabilities and export performance (A2020-54077)
Min Li, University of St Andrews; Xinming He, Durham University; Carlos Sousa, Molde University College

Customer Segmentation in a severe economic crisis (A2020-63782)
Evi Chatzopoulou, University of Patras ; MARKOS TSOGAS, University of Piraeus

Customers perceptions about robots and employees in the frontline: attributions of responsibility and stability after service success and failure (A2020-64088)
Daniel Belanche, University of Zaragoza; Luis V. Casaló, University of Zaragoza; Carlos Flavián, Universidad de Zaragoza; Jeroen Schepers, Eindhoven University of Technology

Customizing or conforming? Exploring cross-cultural differences in consumers’ perception of customizable branded products (A2020-62081)
Ann Kristin Rhode, ESCP Europe ; Benjamin Voyer, ESCP Europe

Dancing with the Giant: Small and Large Enterprises Relationship Dynamics and Implications (A2020-54545)
Setiadi Umar, King Fahd University of Petroleum and Minerals; Nelson Ndubisi, Qatar University

De-marketing or Re-marketing? Managing ’Overtourism’ in Budapest (A2020-64019)
Zombor Berezvai, Corvinus University of Budapest; Ivett Pinke-Sziva, Corvinus University of Budapest; Melanie Kay Smith, Budapest Metropolitan University

Dealing with Customer Demands in Business-to-Business Markets: Leveraging the Alleviating Effects of Salesperson and Firm Sales Task Resources (A2020-63413)
You-Cheong Lee, University of St.Gallen/Institute of Marketing; Bruno Lussier, HEC Montréal; Maximilian Dax, Ruhr University Bochum; Christian Schmitz, University of Bochum

Decision Support for Sequential Distribution of Entertainment Products (A2020-63686)
Cord Otten, University of Hamburg, Germany; Sönke Albers, Kühne Logistics University; Michel Clement, University of Hamburg, Germany

Deep Choice: A Deep Learning Approach to Consumer Choice (A2020-64268)
Gijs Overgoor, University of Amsterdam; Bill Rand, North Carolina State University; Willemijn Van Dolen, University of Amsterdam

Demystifying the Impact of Marketing Decisions on Market Share and Firm Value - A Chain-of-effects Perspective (A2020-63590)
Pattarin Adithipyangkul , Curtin University; Tak Yan Leung, The Open University of Hong Kong; Piyush Sharma, Curtin University

Deriving Early Warning Churn Signals from In-Store Social Media Use : The Role of Digital Duality. (A2020-64316)
syagnik banerjee, University of Michigan Flint; Fareena Sultan, Northeastern University

Destination events and campaign planning for Repositioning: Case of Rajasthan, India (A2020-64295)
Tinu Jain, IMI Kolkata; Gurpreet Kour, NMIMS

Destination love, brand love and interpersonal love; an exploratory, comparative study of love across different contexts (A2020-62921)
DIMITRA MARGIETA LYKOUDI, UNIVERSITY OF PIRAEUS; Georgia Zouni, University of Piraeus; MARKOS TSOGAS, University of Piraeus

Determinants of ambivalence to the purchase of counterfeit luxury goods (A2020-63407)
Marie-Cécile CERVELLON, EDHEC BUSINESS SCHOOL; Lindsey DRYLIE CAREY, Glasgow Caledonian University

Determinants of Digital Access-Permission for Unattended Home Delivery Services (A2020-63071)
Sascha Steinmann, University of Siegen; Tobias Roeding, University of Siegen; Anne Fota, University of Siegen; Hanna Schramm-Klein, University of Siegen

DETRIMENTAL TRUST IN AUTOMATION: HOW CONVERSATIONAL ROBO ADVISORS LEVERAGE TRUST AND MISCALIBRATED RISK TAKING (A2020-64337)
Christian Hildebrand, University of St. Gallen; Anouk Bergner, University of St. Gallen

Developing Analytical Capabilities in Marketing: Challenges of Using Unstructured Data (A2020-60047)
Valeriia Chernikova, Hanken School of Economics; Johanna Frösén, Hanken School of Economics

Developing and Testing a new Framework for Targeting Strategies: An Exploratory Research (A2020-64469)
Marina Kyriakou, University of Piraeus; MARKOS TSOGAS, University of Piraeus

Developing fashion products for plus size women (A2020-64076)
Ana Büttner, Student/ESPM; Suzane Strehlau, ESPM

Developing Managerial Contributions from Consumer Culture Theory Research (A2020-63530)
JULIEN CAYLA, NANYANG TECHNOLOGICAL UNIVERSITY; Giana Eckhardt, University of London

Did I Get a Worst Deal? How Social Class Comparison and Discrimination Perceptions Influence Responses of Consumers to Service Recovery (A2020-63527)
Simoni Rohden, Unisinos Business School; Cristiane Pizzutti, Federal University of Rio Grande do Sul (UFRGS)

Different Behavior on User-Generated Content Networks (A2020-59294)
Andreas Lanz, HEC Paris

Different value-trust impacts in e-commerce SEM models (A2020-63359)
Barbara Pethes, BCE; Bernschütz Mária, BUDAPEST UNIVERSITY OF TECHNOLOGY AND ECONOMICS

Digital Analytics: Opportunities and Challenges of Promoting Products Online (A2020-60302)
Evert de Haan, University of Groningen

Digital Healthcare: How does it Shape New Ways of Value Co-Creation? (A2020-64535)
Agne Gadeikiene, Kaunas University of Technology; Asta Pundziene, Kaunas University of Technology

Digital killed the small business star? How managerial perceptions and trust in marketing professionals affect digital channel utilisation in micro enterprises (A2020-64409)
Ágnes Buvár, ELTE Eötvös Lóránd University; Mirkó Gáti, Corvinus University of Budapest; Kiss Orhidea, ELTE Eötvös Lóránd University

Digital Nomads as Post-Tourists: Ordinary vs. Extraordinary Consumer Experiences in Tourism (A2020-64508)
Kimberley Marr, Modul University Vienna ; Astrid Dickinger, MODUL University Vienna; Jaume Guia, Universitat de Girona

Digital service consumption, blessing or curse? Exploring the effect of persuasive design features on mindfulness and consumer well-being (A2020-64154)
Dorothea Schaffner, School of Applied Psychology; Uta Juettner, Lucerne School of Business / Lucerne University of Applied Sciences and Arts; Marc-Philipp Wyss, University of Applied Sciences and Arts Northwestern Switzerland / School of Psychology; Anja Bruggmann, University of Applied Sciences Northwestern Switzerland / School of Psychology; Tobias Véron, University of Applied Sciences Northwestern Switzerland / School of Psychology; Linda Lingg, University of Applied Sciences and Arts Northwestern Switzerland / School of Psychology; Martina Bracher, University of Applied Sciences and Arts Northwestern Switzerland / School of Psychology

Digital Technologies in International Business and Marketing: A Systematic Quantitative Literature Review (A2020-60923)
Marcello Mariani, Henley Business School, University of Reading; Michela Matarazzo, Università degli Studi Guglielmo Marconi; Riccardo Resciniti, Università degli Studi del Sannio

Disconnected in a Digital World: How Receiving Digital versus Physical Goods Affects Interpersonal Closeness (A2020-62276)
Anne Wilson, Harvard Business School; Shelle Santana, Harvard Business School; Neeru Paharia, Georgetown University

Dispositional willingness to provide personal data online: antecedents and the mechanism (A2020-60890)
Vatroslav Skare, University of Zagreb, Faculty of Economics & Business; Sigitas Urbonavicius, Faculty of Economics and Business Administration, Vilnius University; Dalia Laurutyte, Faculty of Economics and Business Administration, Vilnius University; Ignas Zimaitis, Faculty of Economics and Business Administration, Vilnius University

Do Big Words Make a Big Difference? Effect of Linguistic Complexity in Equity Crowdfunding (A2020-64217)
WANXIN WANG, Imperial College London

Do customers evaluate competence of SME retailers and retail chains differently in context of online product presentations? (A2020-62555)
Theresia Mennekes, University of Siegen; Tobias Roeding, University of Siegen; Gerhard Wagner, University of Siegen; Hanna Schramm-Klein, University of Siegen

Do early adopters walk the opinion leadership talk? A meta-analysis (A2020-64373)
Sarit Moldovan, The Open University of Israel

Do generations differ in accepting mobile payment? (A2020-64520)
Agardi Irma, Corvinus University of Budapest; Monika Alt, Babeș-Bolyai University of Cluj-Napoca; Zombor Berezvai, Corvinus University of Budapest

Do Mobile Payment Apps Influence Consumer Purchase Behaviors? Evidence from a Natural Experiment (A2020-63599)
Steven Lu, The University of Sydney

Do not Go Where You Do not Belong: The Mis-Marketing Effect of Unnecessary tags (A2020-63491)
Amir Sepehri, Western University; SeyyedNasir HaghighiBardineh, Washington State University; Rod Duclos, Western University

Do Policies incentivising investment in early-stage start-ups really encourage investment? (A2020-64472)
Stav Rosenzweig, Ben-gurion University of the Negev; Eliran Solodoha, Ben-gurion University of the Negev; Shai Harel, The Hebrew University of Jerusalem

Do smart connected objects improve consumer well-being over time? (A2020-63224)
Elodie ATTIÉ, Toulouse School of Management; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole

Do store flyers trigger cross-category sales? The moderating role of categories’ relatedness (A2020-60251)
Saeid Vafainia, ESCP EUROPE; Els Breugelmans, KU Leuven; Tammo Bijmolt, University of Groningen

Do you agree to receive push notifications? The influence of framing Opt-in requests (A2020-62456)
DIANA GAVILAN, ESIC BUSINESS&MARKETING SCHOOL; Susana Fernández-Lores, ESIC, BUSINESS & MARKETING SCHOOL; Maria Avello, Univeridad Complutense de Madrid; Gema Martinez-Navarro, Univeridad Complutense de Madrid

Do you see what I am saying? Facial expressiveness and personal selling implications (A2020-64241)
Sandra Pauser, Post-doctoral researcher/University of Vienna/Chair of Marketing; Udo Wagner, University of Vienna

Does Adding Mobile Channels Cannibalize Offline Sales? The Role of Channel Breadth and Store Contexts (A2020-63317)
Sha Zhang, University of Chinese Academy of Sciences; Yi-Chun Ou, University of Leeds

Does digital innovation diminish consumers’ perceived brand authenticity? (A2020-63995)
Sayma MESSELMANI, IAE Aix-Marseille Université Graduate School of Managememt; Virginie de Barnier, IAE Aix-Marseille Université Graduate School of Management

Does Multitasking Change Consumers’ Behavior? (A2020-64577)
Diogo Hildebrand, Baruch College, CUNY; Dan Rubin, St John's University; Leandro Malloy-Diniz, Medical School Universidade Federal de Minas Gerais

Does the Similarity Pattern among Crowdfunding Projects Help Design a Winning Project? (A2020-58013)
Jihoon Hong, University of Southern California; Yanhao Wei, University of Southern California; Gerard Tellis, University of Southern California

Does Voice Up Pay off? The Impact of Brand Activism on Consumer Brand Advocacy (A2020-63077)
Sumin Kim, Alliance Manchester Business School, The University of Manchester; Amanda Wilcox, The University of Manchester; Hongwei He, Alliance Manchester Business School, The University of Manchester

Does your Cause Fit my Heart? Self-expansion, Self-Concept, and Brand Engagement in Cause Related Marketing (A2020-64292)
Carlos Rodriguez, College of Business Delaware State University; Shalini Bariar, VESIM Business School

Domestic Brand Transgressions: How, When, and Why Home Country Bias Backfires (A2020-57950)
Aulona Ulqinaku, Leeds University Business School; Vasileios Davvetas, University of Leeds

Donating Cash or Donating Objects? How Donation Type Determines Donation Likelihood (A2020-63617)
XIAOZHOU ZHOU, IE Business School; Dilney Gonçalves, IE Business School – IE University

Don’t role your eyes at me! How anthropomorphic markers influence perceptions of chatbots. A role theory perspective. (A2020-63662)
Joseph Ollier, ETH Zürich; Florian von Wangenheim, ETH Zürich

Don’t Shoot the Messenger! The Effects of Customer Ratings on Relationships in Platform Markets (A2020-63902)
Sebastian Starke, University of Mannheim; Sergej von Janda, University of Mannheim; Sabine Kuester, University of Mannheim

Drivers of attitudes toward sport teams for fans and non-fans (A2020-64427)
Reinhard Grohs, Seeburg Castle University; Christof Backhaus, Aston Business School; Oliver Koll, University of Innsbruck; David Woisetschläger, Technische Universität Braunschweig

Drivers of resistance to and adoption of the Internet of Things (IoT) and its impact on the use behaviour in the banking sector (A2020-62795)
Rana AbdElMohsen , Cairo University ; Gamal AbdElAziz, Cairo University

Drivers of Student Enrolment Intention: Engagement and Co-creation for Meaningful Experiences at University Open Days (A2020-63776)
Suha Omar, De Montfort University; Nichola Phillips , De Montfort University; Georgios Tsimonis, De Montfort University; Tracy Harwood, Institute of Creative Technologies, De Montfort University

Dynamic capability and festival vendors: The role of human and technological capital (A2020-62678)
Ian Grant , Heriot Watt University; Martin Gannon, Edinburgh Napier University; Hossein Olya , Sheffield University ; Babak Taheri, Heriot Watt University

Dynamic changepoints re-revisited: A generalization of the evolving process model (A2020-63149)
Jost Adler, University of Duisburg-Essen

e-Sports Engagement: Motivational Antecedents and Marketing Outcomes (A2020-63368)
IREM EREN ERDOGMUS, MARMARA UNIVERSITY; GOKHAN ESEN, MARMARA UNIVERSITY

Eco-labeled food products: The relationships between sustainable consumption and consumer confidence (A2020-52133)
Clare D'Souza, La Trobe University; Mehdi Taghian, Deakin University; Vanessa Apaolaza Ibáñez , Profesora Titular Universidad de Comercialización e Investigación de Mercados Departamento de Economía de la Empresa y Comercialización (Economía Financiera II) Facultad de CC. Ec. y Empresariales Universidad del Pais Vasco / EHU; Patrick hartmann, Departamento de Economía de la Empresa y Comercialización (Economía Financiera II) Facultad de Economía y Empresa Universidad del País Vasco UPV/EHU

Effect of customer preparation on visitors’ experience, satisfaction and engagement (A2020-63797)
Carmen Perez-Cabañero, Universitat de Valencia; Luisa Andreu, University of Valencia; Enrique Bigne, Universitat de Valencia

Effectiveness of Temporary Loyalty Programs (A2020-63020)
Nick Bombaij, Tilburg University; Marnik Dekimpe, Tilburg University; Sarah Gelper, Eindhoven University of Technology

Effects of loyalty programs non-monetary benefits on customer gratitude, customer referral and customer purchase intent (A2020-63533)
Isabelle Garnier, ESG - UQAM; Anne Françoise Audrain, ESG -UQAM; Julien Claude Bernard François, ESG -UQAM

Effects of private-label supplier disclosure on the retailer (A2020-63980)
Samanta Pérez-Santamaría, University of Salamanca; Mercedes Martos-Partal, University of Salamanca

Embodiment, place and possessions in extraordinary experiences (A2020-64556)
Jannsen Santana, ESCP; Olivier Badot, ESCP

Emotional contagion and the spread of negative eWOM on SNS (A2020-63464)
sarah zaraket, Université Paris I Panthéon Sorbonne; Regine Vanheems, IAE Lyon

Emotive Appeals in Charitable Advertisements: Investigating Visual Attention and Donation Intentions (A2020-63479)
Arashdeep Sharma, Innovation, Science and Economic Development Canada; Bianca Grohmann, Concordia University; Aaron Johnson, Concordia University; H. Onur Bodur, Concordia University - Montreal

Empirical Generalizations in Marketing Performance Management (A2020-60950)
Alexander Edeling, University of Cologne; Tammo Bijmolt, University of Groningen

Employee Advocacy – How to use Employee’s Voice in Social Media (A2020-63395)
Silvia Boßow-Thies, FOM - University of Applied Science, ifes Institute; Frederike Schnalke, FOM - University of Applied Science, ifes Institute; Bianca Krol, FOM - University of Applied Science, ifes Institute

Employee Inspiration: Conceptualization and Identification of Drivers (A2020-64328)
Kathrin Neumueller, University of St.Gallen; Kristina Kleinlercher, Institute of Retail Management, University of St.Gallen; Heiner Evanschitzky, Aston University; Thomas Rudolph, University of St. Gallen, Institute of Retail Management

Employees’ Pricing Power and its Impact on Customers’ Acceptance of Dynamic Pricing (A2020-63947)
Julia Wamsler, University of Zurich; Martin Natter, University of Zurich, Deparment of Business Administration, Chair of Marketing ; René Algesheimer, University of Zurich

Employing Artificial Intelligence powered customer-analytics: A Case of Financial service sector (A2020-64562)
Pooja Mohanty, ESADE Business School, Barcelona; Nuria Agell, ESADE Business School, Barcelona; Mònica Casabayó, ESADE Business School; Marc Torrens, ESADE Business School, Barcelona

Enabling Healthy Lifestyle Changes (A2020-62444)
Julia Storch, University of Groningen

Engaging museumgoers through Instagram: A multigroup analysis of two superstar Spanish museums (A2020-58475)
Jesus Garcia-Madariaga, Complutense University; Nuria Recuero Virto, Complutense University; Maria-Francisca Blasco Lopez, Complutense University; Joaquín Aldas, Valencia University

Environmental anxiety: Towards a better understanding of the concept and its implications for marketing (A2020-64532)
Leila Elgaaied-Gambier, TBS Business School; Linda Hamdi-Kidar, TBS Business School; Mathieu Alemany Oliver, TBS Business School

Environmental identity effects in sustainable consumption (A2020-63380)
Sandor Czellar, University of Lausanne; Valentina Clergue, University of Lausanne; Christian Martin, Maynooth University

Environmental Protection: Testing the Validity of the Extended Parallel Processing Model (EPPM) when a Threat and Proposed Solution Require Collective Action (A2020-53108)
June Marchand, Université Laval; Marlyatou Diallo, Université Laval

Ethical Perceptions of Social Marketing Campaigns in the Middle East: An Empirical Study of Demographics Differences (A2020-64238)
Dunia Harajli, Lebanese American University; Hiba Naccache, Lebanese American University

Ethical, but pitiful: Exploring consumers’ socio-evolutionary responses to stereotyped foods and their favorers (A2020-63650)
Harri Luomala, University of Vaasa, School of Marketing and Communication; Anne Matilainen, University of Helsinki, Ruralia Institute; Marjo Siltaoja, University of Jyväskylä; Lähdesmäki Merja, University of Helsinki, Ruralia Institute; Leena Viitaharju, University of Helsinki, Ruralia Institute; Sami Kurki, University of Helsinki, Ruralia Institute

Ethics in Service of Reputation and Value Creation (A2020-62993)
Ralitza Nikolaeva, University of St Andrews; Marco Visentin, University of Bologna; Stefano Mengoli, University of Bologna

Evaluation Mode Affects Choice of Healthy and Unhealthy Food (A2020-61253)
SADAF MOKARRAM DORRI, Bocconi University; Siegfried Dewitte, KU Leuven

Evolution and perspectives of ecotourism (A2020-63023)
Aida Caballer Fonollosa, Universitat Jaume I; Norat Roig-Tierno, ESIC Business & Marketing School; Alicia Mas-Tur, Universitat de València

Examining Consumers’ Processing of Brand Personification Strategies through the Lens of Anthropomorphism (A2020-59708)
Kuan-Ju Chen, National Chengchi University; Jhih-Syuan Lin, National Chengchi University

Examining the relationship between place attachment and pro-environmental behaviour in the context of national parks (A2020-64751)
Kata Kasza-Kelemen, Marketing Insitute / Corvinus University of Budapest

Experience Digital Marketing: The case of wine tourism (A2020-63773)
Ifigeneia Leri, University of Patras; Dimitrios Buhalis, Bournemouth University

Experiences with auxiliary services during a student’s customer journey (A2020-59483)
Patrick De Pelsmacker, University of Antwerpen; Liesbet Bonnarens, University of Antwerp; Ingrid Moons, University of Antwerp; Annouk Lievens, University of Antwerp - Faculty of Business and Economics; Koenraad Keignaert, University of Antwerp

Explaining the Future Growth Potential of Public Firms (A2020-64220)
Karlo Oehring, Marketing Center Münster; Thorsten Wiesel, WWU; Sonja Gensler, University of Münster

Exploring Extraordinary Experiences - Temple Festivals in India (A2020-63068)
Sridhar Samu, Great Lakes Institute of Management; Prakash Satyavageeswaran, Indian Institute of Management Udaipur; Rajesh Nanarpuzha, Indian Institute of Management Udaipur; Jossin Shaji, Indian Institute of Management Udaipur

Exploring the role of Feedback source and timing on the involvement of participants in crowdsourcing activities and platforms (A2020-63476)
chaima siala, University of Paris Est Creteil; Amine Abdelmajid, University of Paris Est Creteil; Kaouther Saied Ben Rached, University Of Tunis El Manar

Exploring the Role of Functions of Attitude toward Perceived Cultural Distance in Intercultural Service Encounters (ICSE) (A2020-59798)
Zahra Daneshfar, Curtin University; Piyush Sharma, Curtin University; Russel Kingshott, Curtin University

Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues (A2020-62498)
Georgios Halkias, University of Vienna; Adamantios Diamantopoulos , University of Vienna; Arnd Florack, University of Vienna; Johanna Palcu, Vienna University of Economics and Business

Facing Alexa, the powerful lower their guard: anthropomorphization of smart personal assistants decreases privacy concerns for people with high sense of power (A2020-64283)
Ertugrul Uysal, University of Neuchâtel; Valéry Bezençon, University of Neuchâtel; Sascha Alavi, University of Bochum

Factors Contributing to International Student Loyalty – Is It Satisfaction With The University Solely? (A2020-60908)
Anita Kéri, University of Szeged; Klára Kazár, University of Szeged; Balázs Révész, University of Szeged

Feeling free: the effect of a hotel self-perceived gay-friendliness on its intention to escape from online travel booking agents (A2020-63197)
Marco Visentin, University of Bologna; Annamaria Tuan, University of Bologna

FIGHTING CUSTOMER CHURN RATE: AN EXPLORATION OF CUSTOMER DEFECTION IN FINANCIAL SERVICES (A2020-62876)
FERNANDO FERREIRA, Fundacao Getulio Vargas; Carlos Lourenco, Fundacao Getulio Vargas

Following my heart or my head? Managing customer retention through customer experience and lock-in (A2020-63791)
Lily(Xuehui) Gao, University of Zaragoza; Evert de Haan, University of Groningen; Iguácel Melero Polo, University of Zaragoza; F. Javier Sese, University of Zaragoza

Food as Fuel: Performance goals increase consumption of high-calorie foods at the expense of good nutrition (A2020-62855)
Yann Cornil, University of British Columbia; Pierrick Gomez, NEOMA business school ; Dimitri Vasiljevic, NEOMA Business School

Food coop as the height of the « consumer governmentality continuum » : discussion and avenues for research (A2020-64760)
Jeanne Albouy, ENSFEA - University of Toulouse; Alexandre Lapeyre, LGCO - Université Toulouse 3; Malas Ziad, Toulouse 3 ; Nathalie Maumon, LGCO - Université Toulouse 3

Food, Faith and Forgiveness: An Exploration of Service Transgression in a Multi-Faith Context (A2020-62636)
Yit Sean Chong, Monash University Malaysia; Pervaiz Ahmed, Monash University Malaysia

Forecasting Long-Term Effect of Marketing Actions on the Basis of the Analysis of Incremental Retention of Gross Merchandise Volume (A2020-64385)
Tatiana Prokhorova, National Research University Higher School of Economics

Forgive or Vengeance: Employee response to customer incivility (A2020-64682)
M S Balaji, University of Nottingham Ningbo China; Yangyang Jiang, The University of Nottingham Ningbo China; Gurbir Singh, Indian Institute of Management Indore; Subhash Jha, College of Business in Purdue University Northwest

From consumer innovation to firm creation: Are fab labs effective in supporting end-user entrepreneurship? (A2020-63293)
stéphane salgado, Toulouse School of Management - Université Toulouse 1 Capitole; Vellera Cyrielle, Toulouse School of Management

From Hands-On to High-End: Advances in Customer Base Analysis (A2020-60350)
Jost Adler, University of Duisburg-Essen; Thomas Reutterer, WU Vienna University of Economics and Business

From Macro to Micro: The Dynamic Impacts of Discounts Depth and Discounts Breadth on Customer Deal Proneness (A2020-64481)
Tanetpong Choungprayoon, Stockholm School of Economics

From Protection to Marketing: Packaging’s Contribution to Marketing (A2020-63113)
Bo Rundh, Karlstad University, Karlstad Business School

From Receiving to Giving: The role of Prosocial Signaling Interactions at Point-of-sales Donation (A2020-64538)
Soumya Singh, University of Hyderabad; Prakash Satyavageeswaran, Indian Institute of Management Udaipur

From Socialist Space to Capitalist Market Place: The Creation of China’s Real Estate Market (A2020-64223)
Shiqian Wang, Lancaster University; Xin Zhao, Lancaster University; Felix Moreno, Lancaster University

Front-end Marketing for Recycled Plastics: The Role of Experiential Material Evaluation (A2020-59072)
Lore Veelaert, University of Antwerp; Ingrid Moons, University of Antwerp; Els Du Bois, university of Antwerp; Patrick De Pelsmacker, University of Antwerpen

FRONTLINE EMPLOYEE NETWORKS AND SERVICE INNOVATIVENESS (A2020-64199)
Ozlem Ozkok, University of Melbourne; Simon J. Bell, University of Melbourne; Jagdip Singh, Case Western Reserve University; Kwanghui Lim, Melbourne Business School

Future mobility insights: a trend receiver approach (A2020-63110)
Beatrice Huegler, University of St. Gallen; Birte Manke, University of St. Gallen

Game of the Chronotype: An Analysis of Online Mobile Gaming Consumers, Online Mobile Game Loyalty, and In-Game Features Purchase Intention (A2020-58073)
Syed Waqar Haider, Xi'an Jiaotong University, China

Getting products in good shape: How geometric and organic decorative patterns influence product gender impressions (A2020-64652)
Manon Favier , University of Angers ; Jonathan Luffarelli, Montpellier Business School; Gaëlle Pantin-Sohier, université angers; Franck Celhay, Montpellier Business School

Globalization Orientations and Backlashes (A2020-59297)
Mark Cleveland, University of Western Ontario; Georgia McCutcheon, University of Western Ontario

Going Beyond Mere Relevance: Research on Topics of Managerial Importance (A2020-64580)
Michael Haenlein, ESCP Europe

Going organic, Fairtrade or both: what's best for vice and virtue products? (A2020-62633)
Thomas Ruspil, University of Tours; Gauthier Casteran, Universiy of Limoges

Good Buzz, Bad Buzz: Mobile Vibrations as Rewards and Modifiers of Consumer Choice (A2020-64727)
William Hampton, Institute of Marketing, University of St. Gallen ; Christian Hildebrand, University of St. Gallen

Greenwash versus green action – An evaluation of consumer commitment to pro-environmental behaviour (A2020-62702)
Caitlin Ferreira, University of Cape Town; Jeandri Robertson, University of Cape Town; Georgina Wood, Red & Yellow Creative School of Business; Debbie Ellis, University of KwaZulu-Natal

Grounding Tourism Experience Design in Experience Theory (A2020-63815)
Juergen Gnoth, University of Otago

Health Beneath The Wings: Angelic Symbols in Marketing (A2020-52883)
Jasmina Ilicic, Monash University; Stacey Baxter, The University of Sydney; Alicia Kulczynski, The University of Newcastle

Holidays in alpine areas without a car - the last mile from the point of view of our guests (A2020-64742)
Jens-Michael Kirchhof, FH Wiener Neustadt, Campus Wieselburg

HOMEYNESS SCALE: DEVELOPMENT OF A MEASURE (A2020-64490)
Ramazan Yavuz, Bogazici University; Aysegul Toker, Bogazici University

How (differently) are smart products perceived? – An empirical investigation (A2020-64109)
Antje Fricke, Technische Universität Braunschweig; Nadine Pieper, Technisch; David Woisetschläger, Technische Universität Braunschweig

How (in)congruity between the consumer brand and the employer brand determines job pursuit intentions (A2020-63191)
Sanne Ghielen, KU Leuven; Rein De Cooman, KU Leuven; Luc Sels, KU Leuven; Luk Warlop, BI Norwegian Business School

How and when the proportion of female top managers affects corporate social responsibility perceptions (A2020-54431)
Benedikt Schnurr, TUM School of Management, Technical University of Munich

How autonomy influences user’s experience: inhibitors and drivers (A2020-62465)
Laura Lucia-Palacios, University of Zaragoza; Raul Perez-Lopez, Universidad de Zaragoza

How branded drugs adjust their marketing support around generic entry (A2020-64064)
Ernst Osinga, Singapore Management University; Peter S.H. Leeflang, University of Groningen; Jaap Wieringa, University of Groningen

How Cultural Differences Affect Consumers' Privacy Calculus and Willingness to Share Personal Information (A2020-57911)
Christopher Schumacher, University of St. Gallen

How Device Type Affects Product Returns in E-Commerce (A2020-63959)
Alisa Keller, University of Passau; Dirk Totzek, University of Passau

How Disclosing Algorithm Type Can Shape Consumers’ Adoption of Digital Technologies (A2020-64115)
Melanie Clegg, University of Lucerne; Reto Hofstetter, University of Lucerne; Emanuel De Bellis , University of St. Gallen; Jenny Zimmermann, University of St. Gallen; Bernd Schmitt , Columbia Business School

How does customer satisfaction with service elimination influence repatronage intention? (A2020-62879)
Ágnes Somosi, John von Neumann University; Krisztina Kolos, Corvinus University of Budapest

How Does Incongruity Perception Influence Product Evaluation? Examination of the Inverted U Shape Relation Predicted by Schema Congruity Theory (A2020-63302)
Xin Gao, Wageningen University; Ilona de Hooge, Wageningen University; Arnout Fischer, Wageningen University

How gamification in banner advertising affects attitude towards the ad, brand recall and purchase intention (A2020-63152)
Nadine Schröder, WU Wien; Nils Wlömert, Vienna University of Economics and Business

How Insecure Narcissists Becomes Cultural Omnivores: Consuming Highbrow Culture for Status Seeking and Lowbrow Culture for Integrity Signaling (A2020-64286)
Hanna Shin, Hongik university; Nara Youn, Hongik University

How organizations can promote customer centric experiences? (A2020-63086)
Patrícia Boaventura, Fundação Getúlio Vargas - FGV/EAESP; Eliane Brito, Fundação Getúlio Vargas - FGV/EAESP

How Pleasing is it? Understanding the Proximity to Hedonic Consumption (A2020-64613)
Faheem Ahmed, Université Grenoble Alpes; Pierre VALETTE-FLORENCE, Université Grenoble Alpes - IAE

How positive and negative experiences of freedom foster consumer happiness (A2020-63785)
Charlotte Gaston-Breton, ESCP Business School; Elin Sørensen, University of Southern Denmark; Thyra Thomsen, Copenhagen Business School

How product try-on impacts the quality of consumer purchase decisions (A2020-63083)
Philippine Loupiac, Université Paris Dauphine - PSL; Emmanuelle Le Nagard, ESSEC Business School

How providing personal information about the producer on food packaging affects consumer responses (A2020-64361)
Dennis Gawlik, University of Hohenheim; Verena Hüttl-Maack, University of Hohenheim

HOW THE FIT BETWEEN ADAPTIVE ANALYTICS AND ORGANIC CULTURE IMPACTS ORGANIZATIONAL PERFORMANCE (A2020-62831)
ALAMIR LOURO, Federal University of Espírito Santo (UFES); MARCELO BRANDAO, Federal University of Espírito Santo; Jurij Jaklič, University of Ljubljana

How Thinking about Donation Decreases Sellers’ Subsequent Willingness-to-Accept Price (A2020-64460)
XIAOZHOU ZHOU, IE Business School; Dilney Gonçalves, IE Business School – IE University

How to cope with ageism? A comparison of younger and older adults in Hungary (A2020-62585)
Krisztina Kolos, Corvinus University of Budapest; Zsofia Kenesei, Corvinus University Budapest

How to Motivate a Reviewer? Creating Best Practices to Implement a Successful Relationship Between a Journal and a Reviewer. (A2020-59567)
Victoria-Anne Schweigert, Karlsruhe Institute of Technology; Andreas Geyer-Schulz, Karlsruhe Institute of Technology

How to overcome negative effects of media multitasking on advertising effectiveness: The moderating role of advertising appeal (A2020-64226)
Marion Garaus, MODUL University Vienna; Elisabeth Wolfsteiner, University of Vienna

How to stimulate consumer orientation toward healthy foods using sugar tax (A2020-63779)
Anastasia Nedelko, Higher School of Economics; Olga Tretyak, Higher School of Economics

HOW WORLD HERITAGE SITE CONSUMPTION CONFORMS TO THE VALUE-SATISFACTION-LOYALTY CHAIN? (A2020-63338)
Martina Gallarza, University of Valencia; Laurent MAUBISSON, University of Tours; Arnaud Riviére, University of Tours

Humor in Service Failure Situations – A double-edged sword? (A2020-63167)
Sarah Kobel, Saarland University; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research

I am too good to be true: how self-enhancement motivations shape prosocial behavior of entitled individuals (A2020-64637)
Alexandra Polyakova, University of Sussex

I Have a Bad Feeling About This: How the Law of Similarity Shapes Consumer Responses to Photo Customization (A2020-63710)
Freeman Wu, Vanderbilt University; Adriana Samper, Arizona State University; Andrea Morales, Arizona State University; Gavan Fitzsimons, Duke University

I like you, but don't remember you-Mere Exposure Effects in Videogames and e-Sports. (A2020-64052)
Michelle Gledhill, Manchester Metropolitan University; Paul Smith, Manchester Metropolitan University; Dominic Medway, Manchester Metropolitan University

Identifying and Evaluating Consumer Ethnocentric Tendencies: An assessment of the Reliability and Validity of the CETSCALE among Portuguese food consumers. (A2020-62696)
Luis Miguel, ISCTE-IUL

Identifying brand deletion strategy configurations: Are different strategies equally successful? (A2020-64475)
Javier Rodríguez-Pinto, University of Valladolid; Víctor Temprano-García, University of Valladolid; Ana Rodriguez-Escudero, University of Valladolid

If the same is not the same - The influence of the unit of measurement on the valuation of a unit price (A2020-63014)
Martin Ohlwein, International School of Management

Impact of Cultural Constraints on Gender Effects: Luxury Brand Recall in Saudi Arabia and the United Arab Emirates (A2020-62612)
raphaelle pandraud, ESCP EUROPE; Gilles Laurent, ESSEC Business School; Jean-Louis Chandon, Inseec

Impact of Life Change Events on Consumer Demand for Financial Products (A2020-59417)
Hwang Kim, Chinese University of Hong Kong; Jialie Chen, University of Arkansas; Francisco Orlando Cisternas Vera, Chinese University of Hong Kong; Vithala Rao, Cornell University

IMPACT OF THE ENVIRONMENTAL VARIABLES ON ATTITUDES TOWARD SUSTAINABLE FASHION PRODUCTS THE ROLE OF SOCIAL MEDIA ENGAGEMENT (A2020-64151)
Esra Genç, Ankara University; Özge Dinçer, Ankara University, Graduate School of Social Sciences; Alper OZER, Ankara University

Implications of Ignoring the Budget Constraint in Menu-Based Choice (A2020-64073)
Tetyana Kosyakova, Frankfurt School of Finance & Management; Thomas Otter, Goethe University

In Defense of Happy Hedonism: Moving Beyond Materialism and its Negative Impact On Well-being (A2020-63920)
Rita Coelho do Vale, Catolica Lisbon- School of Business and Economics; Rik Pieters, Tilburg University

In Reviews We Trust: The Dark Side of Review Incentive Programs (A2020-63638)
Gabriela Alves Werb, Goethe University Frankfurt; Thomas Paul, Goethe University Frankfurt

In the eye of oneself and others: Novel perspectives on how striving for positive perceptions affects consumer behavior (A2020-63221)
Kristin Diehl, University of Southern California

In the Pursuit of Healthy Food Consumption: Consumers` Strategies of Control (A2020-64298)
Meltem Ture, Royal Holloway; Sukriye Atakan, Siena College

Incidental Pride Shapes Decisions to Exert Self-Control through Construal Level (A2020-63704)
Melis Ceylan, Bilkent University; Selin Atalay, Frankfurt School of Finance and Management; Nilufer Aydinoglu, Koc University

Inclusion, Access Costs, and Market Orientation: A Story of Missed Opportunities and Far-Reaching Potential (A2020-64610)
Christian Schaefer, Goethe University Frankfurt; Dominik Hettich, Goethe University Frankfurt; Sebastian Schroth, Friedrich-Alexander-University Erlangen-Nurnberg

Increasing Customers’ Willingness to Pay for Digital Products: The Contingent Role of Price Communication (A2020-63926)
Benedikt Alberternst, University of Paderborn; Carina Witte, University of Paderborn; Andreas Eggert, University of Paderborn

Influence of haptic feedback on the perception of product placement in a Virtual Reality simulation (A2020-63482)
Marcin Awdziej, Kozminski University; Jolanta Tkaczyk, Kozminski University; Filip Grudzewski, Kozminski University

Influence of model’s body shape on consumer responses: online vs. print ads (A2020-64322)
Safaa Adil, ESSCA School of Management

Influence of national culture on complaint for personal data protection breach (A2020-62567)
Christelle Aubert Hassouni, emlyon business school; Sandrine Macé, ESCP Business School; Béatrice Parguel, CNRS

Information Technologies (IT) adoption by Small and Medium Enterprises (SMEs): a meta-analysis (A2020-64685)
Celso de Matos, Unisinos University, Unisinos Business School; Fernando Santini, Unisinos University, Unisinos Business School; William Jardim, Unisinos University, Unisinos Business School; Wagner Ladeira, Unisinos

Innovating Mass Customization with Strict Uniqueness (A2020-63047)
Pia Burghartz, University of St. Gallen; Emanuel De Bellis , University of St. Gallen; Franziska Krause, EBS University of Business and Law; Nikolaus Franke, WU University ; Ilse-Maria Klanner, Trommsdorff + Drüner GmbH; Gerald Häubl, University of Alberta

Insights on New Information Consumption: Evidence from an Online Video-Sharing Platform (A2020-63467)
Amir Sepehri, Western University; SeyyedNasir HaghighiBardineh, Washington State University; Rod Duclos, Western University

Inspiration in the Customer Journey (A2020-63683)
Dennis Herhausen, KEDGE Business School; Heiner Evanschitzky, Aston University; Tim Boettger, IÉSEG School of Management; Umut Konus, University of Amsterdam - Amsterdam Business School

Integrating Dynamic Segmentation and Portfolio Theories to Achieve Better Customer Portfolio Performance (A2020-62897)
Jean-Laurent VIVIANI, Meiji University; Ayuko Komura, Kanagawa University; Kenichi Suzuki, Meiji University

Intelligent Systems: Towards understanding the perceived responsibility for managerial decisions in marketing (A2020-64541)
Gioia Volkmar, University of St.Gallen/Institute of Marketing

Internal branding in the public sector: Internal communication, organisational practices, and affective outcomes (A2020-53690)
Ulrika Leijerholt, Umeå School of Business, Economics and Statistics, Umeå University; Galina Biedenbach, Umeå School of Business, Economics and Statistics, Umeå University; Peter Hultén, Umeå School of Business, Economics and Statistics, Umeå University

International Journal of Research in Marketing: A systematic review from its foundation in 1984 until 2019, using bibliometric analysis (A2020-59000)
Stephanie Nguyen, Aix Marseille Universite

Internationalization & Innovations (A2020-64787)
Kay Peters, University of Hamburg

Investigating the Effect of Firm Strategy on the Profit Impact of Market Share and Firm Size (A2020-51170)
Abhi Bhattacharya, University of Groningen; Valerie Good, Michigan State University

Investigating the Effects of Discretionary Service Refusal on the Ground of Unfavorable Other Customer Perception (A2020-62423)
Abhigyan Sarkar, Institute of Management Technology Ghaziabad; Juhi Sarkar, Assistant Professor; M S Balaji, University of Nottingham Ningbo China

Investigating the Spillover in the Internet Diffusion: Does Distance matter? (A2020-64568)
Li ZHENG, Leeds Univeristy Business School

Is affective well-being important for self-service encounters? An empirical study considering the role of task complexity and knowledge (A2020-63002)
Aswathy Asokan Ajitha, Indian Institute of Technology Madras, India; Piyush Sharma, Curtin University; Arshinder Kaur, Indian Institute of Technology Madras; Russel Kingshott, Curtin University

Is an online retail offering more than a strategic defence? (A2020-56060)
Philip Stern, University of Exeter Business School & Ehrenberg-Bass Institute University of South Australia; Jaap Wieringa, University of Groningen ; Magda Nenycz-Thiel, University of South Australia/Ehrenberg-Bass Institute; John Dawes, University of South Australia

Is Creativity Purely Random? Testing Alternate Algorithms for Idea Screening in Crowdsourcing Contests (A2020-64643)
Christian Pescher, FAU Erlangen-Nürnberg; Gerard Tellis, University of Southern California; Jason Bell, University of Oxford

Is Fast Feminine?: The Effect of Speed of Observed Hand-Motor Actions on Consumer Judgment and Behaviors (A2020-64169)
Sumit Malik, IE Business School, IE University, Spain; Eda Sayin, IE Business School

Is social media peer-to-peer fundraising a curse or a blessing? Analysing the factors that affect the donation amount (A2020-62639)
Beatrice Martin, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management

Is the Hierarchy of Effects Dead or Alive? (A2020-63137)
Albert Valenti, IESE Business School; Gokhan Yildirim, Imperial College London; Marc Vanhuele, HEC Paris; Shuba Srinivasan, Boston University, Questrom School of Business; koen pauwels, Northeastern university

Is the Phenomenon of “Going Green to Be Seen” Still Measurable with Actual Consumption? (A2020-63140)
Andrea Schoendeling, University of Cologne; Andre Marchand, University of Cologne; Elena Gros, University of Cologne; David Schaeffer, University of Cologne; Sascha Kirsch, University of Cologne

It’s Not What You Do, It’s What You Think: The Science of Beliefs in the Marketplace (A2020-63428)
Nicole Mead, Schulich School of Business, York University

Joint Role of Digital Media and MNCs’ Communication Budgets for Corporate Brand Effects (A2020-62972)
Nadine Batton, Trier University; Bernhard Swoboda, Trier University; Katharina Freude, Trier University

Language Assertiveness and Individuals’ Construal of Charitable Giving (A2020-64421)
Antonella Buonomo, LUISS Guido Carli University; Matteo De Angelis, Luiss University

Legitimately Illegitimate? Migrants' Consumer Identity in Institutional Complexity (A2020-63725)
Sonja Kralj, University of Augsburg; Michael Paul, University of Augsburg

Less is more! The effect of sustainability information via mobile applications on sustainable food purchase decisions (A2020-63956)
Anna-Katharina Jäger, HHL Leipzig Graduate School of Management/Chair of Marketing Management; Anja Weber, HHL Leipzig Graduate School of Management

Let it go: The Effect of Stress on Anonymous Self-Disclosure (A2020-63857)
Sinem Acar-Burkay, USN Business School; Daniela Cristian, Cass Business School

Leveraging Brands to Overcome Resistance to Radical Innovation (A2020-57305)
Riza Casidy, Macquarie University; Marius Claudy, University College Dublin; Sven Heidenreich, Saarland University; Efe Camurdan, University College Dublin

Leveraging the resources of others: Social purpose organizations as engagement platforms (A2020-64130)
Franziska Kullak, University of Bayreuth; Jonathan Baker, Auckland University of Technology; Herbert Woratschek, University of Bayreuth

Limited edition package backlash: The role of emotional value and need for uniqueness (A2020-63161)
Krisztina Dörnyei, International Business School Budapest; Renaud Lunardo, Kedge Business School

Lingerie Customer Value in an Omnichannel Environment (A2020-64214)
Angela Yojo, Universidade de São Paulo; Ana Ikeda, Universidade de São Paulo; Fernanda Yoda, Universidade de São Paulo

Local food products as an entryway to responsible food purchases? (A2020-63581)
Francine Rodier, ESG UQAM; Caroline Boivin, Université de Sherbrooke; Myriam Ertz, Université du Québec à Chicoutimi

Looking Better by Making Others Look Worse: The Competitive Spillovers of Sustainability (A2020-64778)
Kristina Subrtova, Wageningen University; Ilona de Hooge, Wageningen University; Hans Trijp, Wageningen University; Ellen J. Loo, Wageningen University

Looking Good – Doing Good: The Effect of Physical Appearance Improvements on Prosocial Behavior (A2020-64031)
Natalia Kononov, Tel Aviv University; Danit Ein Gar, Tel Aviv University; Stefano Puntoni, Rotterdam School of Management, Erasmus University

Low Socio-economic Status and High Stress Suppress Consumer Creativity (A2020-64529)
Helen Duh, University of Witwatersrand; Angelos Stamos, Center for Behavioral Engineering Research (BEE) & Research Center Marketing; Siegfried Dewitte, KU Leuven

Machine Talk: How Conversational Interfaces Promote Brand Intimacy and Influence Consumer Choice (A2020-62903)
Anouk Bergner, University of St. Gallen; Christian Hildebrand, University of St. Gallen; Gerald Häubl, University of Alberta

Making it fit (A2020-64037)
Adrian Peretz, Oslo Metropolitan University; Lars Erling Olsen, BI Norwegian Business School

Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social-Good Products (A2020-62699)
Bonnie Simpson, Western University; Martin Schreier, WU Vienna; Sally Bitterl, WU Vienna; Katherine White, UBC Sauder School of Business

Man Up Son: Articulating the Conflict of Fatherhood and Skincare Advice (A2020-59225)
Angela Byrne, Manchester Metropolitan University

Management improvement in the early stages of the co-creation process (A2020-63107)
Kristien Daems, University of Antwerp; Ingrid Moons, University of Antwerp

Managerial response strategies to the marketing personalization-privacy paradox (A2020-64097)
Jie YU KERGUIGNAS, Université de Fribourg; Olivier Furrer, Université de Fribourg

Managing creativity in the age of data-driven marketing communication (A2020-64991)
Annette Kallevig, Kristiania University College/ Institute of Marketing

Managing Salesperson Turnover in Direct Selling: The Role of Performance-Contingent Leadership and Salespeople’s Occupational Employment Levels (A2020-63401)
Jan Altenscheidt, University of Bochum; Christian Schmitz, University of Bochum

Managing Seasonal Congestion (A2020-62861)
Steven Shugan, University of Florida; Aydin Alptekinoğlu, Penn State University

Market orientation and relationship building as drivers of supply chain integration: Their impact on innovativeness and performance (A2020-64781)
Pantelitsa Eteokleous, University of Cyprus; Leonidas Leonidou, University of Cyprus; Dayananda Dayananda, University of Leeds; Stavroula Spyropoulou, Leeds University Business School

Market Performance Enhancement from Customer Referencing and the Moderating Effects of Firm Characteristics (A2020-59279)
Jing Jiao, Jinan University; Janus Zhang, The Hong Kong Polytechnic University; Jeffrey Ng, The Hong Kong Polytechnic University; Tuck Siong Chung, ESSEC Business School

Market shaping by BoPP organizations: A Qualitative Investigation (A2020-62909)
Ramendra Singh, IIM Calcutta; Sandeep Rawat, NMIMS; Prabhat Dwivedi, STEP-HBTI

Marketing and Bankruptcy Risk: The Role of Marketing Capabilities (A2020-64061)
Ashkan Faramarzi, HEC Paris; Abhi Bhattacharya, University of Groningen; Niket Jindal, Indiana University, Kelley School of Business; Joseph Johnson, University of Miami, Miami Business School

Marketing and Innovative Capabilities as Complementary to Drive Firm Performance (A2020-63512)
Simone Didonet, Federal University of Paraná; Ana Maria Toaldo, Federal University of Parana

Me and my brands: drivers and outcomes of ‘brand selfies’ (A2020-63842)
Laurence Borel, Birkbeck University of London; Anastasia Stathopoulou, International University of Monaco; George Christodoulides, American University of Sharjah

Measuring adherence of logo A “bottom up” approach (A2020-65000)
Tore Kristensen, marketing; Gorm Gabrielsen, Finance

Measuring eco-consumption tendency as a conjoint-based latent variable (A2020-62930)
Karen Gorissen, Vrije Universiteit Amsterdam; Bert Weijters, Ghent University; Hans Baumgartner, Penn State Smeal College of Business

MEDIATING ROLE OF TEACHER WELLBEING IN INTERNAL MARKETING AND ORGANIZATIONAL PERFORMANCE (A2020-63833)
Esther Pagán-Castaño, ESIC Business & Marketing School; Jose Gallego-Nichols, ESIC Business & Marketing School

Mediational role of mental imagery and situational generativity in the prosocial persuasive process toward the donation of placental blood'stem cells (A2020-63854)
CYNTHIA ASSAF, ESSCA School of Management ; Marie-Laure Gavard-Perret, Université Grenoble Alpes

Mental Imagery as a Moderator of the Unconscious Thought Effect (A2020-64676)
Malak El Halabi, Grenoble Ecole de Management; Olivier Trendel, Grenoble Ecole de Management

Men’s attitude toward female patronymic cross-gender brand extensions: The moderating role of brand name dissimilarity (A2020-57419)
ISABELLE AIME, IPAG Business school; isabelle ULRICH, Neoma Business School; Salim Azar, Université Saint-Joseph de Beyrouth.

Message framing in corporate green marketing communications: Effects on company trustworthiness and consumers’ responses (A2020-58937)
Giovanni Pino, University of Chieti-Pescara; Alessandro Peluso, University of Salento; Giampaolo Viglia, University of Portsmouth

Minority Fashion Contexts (A2020-64442)
Elaine Ritch, Glasgow Caledonian University ; Lindsey DRYLIE CAREY, Glasgow Caledonian University; Catherine Canning, Glasgow Caledonian University; Irene Garcia, Glasgow Caledonian University; Emine Akin, Glasgow Caledonian University; Jennifer Brown, Glasgow Caledonian University

Mirror, mirror on the wall: Which type of content has the most engagement of all? (A2020-63677)
Jana Gross, ETH Zurich; Florian von Wangenheim, ETH Zürich

Model of perceived private label authenticity (A2020-63041)
Sandra Horvat , University of Zagreb, Faculty of Economics & Business; Tanja Komarac, University of Zagreb, Faculty of Economics & Business; Durdana Ozretic-Dosen, University of Zagreb, Faculty of Economics & Business, Marketing Department

Modeling Attention in Choice (A2020-64163)
Arash Laghaie, Goethe Universität Frankfurt

Monetizing Marketing Assets and Customer Experiences in Digital Environments (A2020-63074)
Daniela Schmitt, University of Mannheim

More (beneficial) than intense competition: When and why perceived brand rivalry drives purchase intentions (A2020-63827)
Johannes Berendt, German Sport University; Sebastian Uhrich, German Sport University Cologne; Gavin Kilduff, Stern School of Business, New York University

Morphing Vulnerable Machines: Paralinguistic Cues in Digital Voice Assistants Shape Perceptions of Physicality, Vulnerability, And Trust (A2020-64040)
FOTIOS EFTHYMIOU, University of St Gallen

Mothers’ Social Media Use and Impact on Children’s Education: An Investigation of Mothers in India and the United States (A2020-64634)
Meng-Hsien (Jenny) Lin, California State University Monterey Bay; Akshaya Vijayalakshmi, India Institute of Management Ahmedabad

Motivations for sharing experiences at music festivals (A2020-63974)
Tamás Iványi, Budapest University Of Technology and Economics

Multisensory Experiences in Virtual Environments; the role of sense of power, cognitive flexibility and personality traits (A2020-59843)
João Guerreiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal; Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal; Ricardo Godinho Bilro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL);; Joana Villar, ISCTE-IUL

Negative consequences of gaining personal control: Would consumers prefer a conditional recycling reward in favour of the environment? (A2020-64232)
Xisi Yang, HHL Leipzig Graduate School of Management/Chair of Marketing Management; John Thøgersen, Aarhus University

New frontiers in neuromarketing research: Benefit and potential applications of GRAIL (A2020-62507)
Letizia Alvino, Nyenrode University ; Luigi Pavone, IRCCS NEUROMED - Mediterranean Neurological Institute; Henry Robben , Nyenrode Business Universiteit

New insights into mindful (or mindless) consumption (A2020-63698)
Mathias Streicher, University of Innsbruck

New insights of satisfaction prototypes for segmentation (A2020-64142)
Lola C. Duque, Universidad Carlos III de Madrid; Maria Carme Riera-Prunera, Universitat de Barcelona

Nudging people to change : A cross cultural study of the role of innovation in food behavior and conscious consumption (A2020-63641)
Soniya Billore, Linnaeus University; TOMIO Kobayashi, Faculty of Business, Aichi Institute of Technology

Oases of Deceleration: How Firms Shape Experience of Deceleration (A2020-64043)
Fabienne Berger-Remy, IAE Paris - Sorbonne Business School; Clément Dubreuil, IPAG Business School; Delphine Dion, ESSEC Business School; Elisabeth Albertini, IAE Paris - Sorbonne Business School

On the Evolution of Pre-Release Consumer Buzz and New Product Success (A2020-64430)
Carolin Haiduk, University of Hamburg; Thomas Schreiner, University of Hamburg; Timo Mandler, Toulouse Business School

On the use of balanced item parceling to counter acquiescence bias in structural equation models (A2020-62936)
Bert Weijters, Ghent University; Hans Baumgartner, Penn State Smeal College of Business

One size never fits all: Exploring sponsorship effectiveness in successive generations (A2020-63755)
Konstantinos Koronios, University of Peloponnese - Sport Management Department; Lazaros Ntasis, University of Peloponnese, Department of Economics; John Douvis, University of Peloponnese - Sport Management Department; Athanasios Kriemadis, University of Peloponnese - Sport Management Department; Panagiotis Dimitropoulos, University of Peloponnese - Sport Management Department

Online Consumer Behaviour in Social Media Post Types: A Data Mining Approach (A2020-63455)
Dimitrios Gkikas, University of Patras; Theodoros Theodoridis, University of Salford; Prokopis Theodoridis, University of Patras; Androniki Kavoura, Prof. University of West Attica

Online Privacy: An Analysis of Global Hotel Chain Data Collection and Privacy Disclosure Practices (A2020-63668)
Peter O'Connor, Essec Business School

Online Self-presentation and the Manipulation of Impression Management Techniques (A2020-63185)
Tahir Nisar, Southampton Business School, University of Southampton; Isabel Taylor, Southampton Business School, University of Southampton

Online shopping behaviour of used products in a cross-cultural setting (A2020-59021)
Naser Valaei, Liverpool Business School, Liverpool John Moores University; Gregory Bressolles, KEDGE Business School; Azar Shahgholian, Liverpool Business School, Liverpool John Moores University; Hamid Reza Panjeh Fouladgaran, Liverpool Business School, Liverpool John Moores University

Open Education Resources & Marketing Classes (A2020-63164)
Joyce Zhou, Emporia State University

Operationalising Brand Addiction: A Proposed Conceptual Framework (A2020-64367)
Rituparna Basu, International Management institute, Kolkata; Neena Sondhi, International Management Institute- New Delhi

Organizational Legitimacy on Individual Leval and Store Loyalty: A Comparative Study of International and Domestic Retailers (A2020-63059)
Aijing Song, Yunnan Normal University

Organizing Assortments in Online Shops – The Role of Customer Inspiration and Customer Confusion (A2020-63290)
Laura Bertrandie, University of Wuppertal; Stephan Zielke, University of Wuppertal

Overcoming consumption barriers for conscious food products: The role of vivid sensory imagery (A2020-64790)
Elisabeth Steiner, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Thomas Poscher, Austrian Marketing University of Applied Sciences, Campus Wieselburg der FH Wiener Neustadt GmbH; Robert Fina, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Roswitha Steiner, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Kathrin Heim, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Udo Wagner, University of Vienna

Partitioned country of origin effect on consumers behavior: a meta-analytic review of the empirical evidence (A2020-64679)
Stephen Oduro, University of International Studies of Rome - UNINT; Alessandro De Nisco, University of International Studies of Rome - UNINT

Pay more to sell more. The importance of employee compensation in low-skilled retailing jobs to achieve sales growth. (A2020-62597)
Jan Meyer, IQS School of Management Barcelona; Eva González Hernández, Tec de Monterrey; Miguel López Lomelí, Tec de Monterrey

Perceived Similarity as a Lever to Develop the Modest Fashion Market in France (A2020-63176)
Alice Audrezet, ISG International Business School; Béatrice Parguel, CNRS

Perception of Innovation: How to attract non-early adopters to adopt earlier (A2020-63770)
Ruth Zwick, Ben-Gurion University of the Negev ; Sarit Moldovan, The Open University of Israel; Liat Hadar, Tel Aviv University

Perception of multiple country-of-brand origins and the effect of foreign sounding brand names on attitude (A2020-64175)
Even Lanseng, BI, Norwegian Business School; Erik Nes, BI, Norwegian Business School; Geir Gripsrud, BI, Norwegian Business School

Perceptual Standardization Gap: Antecedents and Consequences in an Emerging Country Context (A2020-63935)
Müge Güzel, Koç University; Ayşegül Özsomer, Koç University; Burcu Sezen, Universidad de los Andes

Perfectly Imperfect – The Moderating Role of Product Type and Power Distance Beliefs in Consumers’ Evaluation of Brands Using Atypical Endorsers (A2020-63644)
Svenja Hünies, Chair of Marketing, RWTH Aachen University; Daniel Wentzel, Chair of Marketing, RWTH Aachen University

Personal values as underlying motives of shopping at conventional fresh food markets in Budapest (A2020-63179)
Agnes Neulinger, Marketing Institute/ Corvinus University of Budapest; Tímea Bartha, Marketing Institute/ Corvinus University of Budapest

Personalities for sustainable brands: Derivations from personality traits of sustainable consumers (A2020-58064)
Friederike Paetz, Clausthal University of Technology

Physicians and Institutional Work: Unpacking the Black Box of Institutionalization at the Front Lines of Healthcare (A2020-63893)
Bettina Kriegl, University of Applied Sciences Ingolstadt; Herbert Woratschek, University of Bayreuth; Andrea Raab, University of Applied Sciences Ingolstadt

Pick your poison: Attribute trade-offs in unattractive consideration sets (A2020-62978)
Tatiana Sokolova, Tilburg University; Aradhna Krishna, University of Michigan

Pinch Points: Investigating the Effects of Multi-level Effort-reward Program Designs in the Freemium Game Context through a Field Experiment (A2020-63242)
Yashar Bashirzadeh, Rennes School of Business; J. Andrew Petersen, Pennsylvania State University; Ali Nadalizadeh, Turned On Digital

Pivotal Role of Customer Participation in Health Care Services A Proposed Framework for Chronic Illness Management (A2020-59963)
Muhammad JUNAID, Aix Marseille Graduate School of Management Sciences; Kiane Goudarzi, IAE Lyon School of Management

Population density and institutional and population characteristics of Brazilian cities and the location of fast food outlets: analysis of the evolution between 2015, 2016, and 2017 (A2020-62054)
Adriana Madeira, University Presbyterian Mackenzie; Viviana Giampaoli, University of Sao Paulo, Institute of Mathematics and Statistics; Lina Acosta, University of Sao Paulo, Institute of Mathematics and Statistics

Positive and negative consequences of Corporate Social Responsibility (CSR) Appeals: Examining Iceland’s controversial advertising campaign. (A2020-63098)
Judith Fletcher-Brown, University of Portsmouth; Sarah Turnbull, University of Portsmouth; Annamaria Tuan, University of Bologna

Pour me some coffee… in my reusable cup, please! (A2020-63500)
JUAN LUIS NICOLAU, Virginia Tech University; Luisa Andreu, University of Valencia; Katja Anna Stadlthanner, University of Valencia; Xavier Font, University of Surrey

Pre-trip and En-route Characteristics of Transformative Tourism Experiences (A2020-63944)
Andrea Insch, University of Otago; Nicky Richardson, International Office, University of Otago

Predicting Adoption Choices Using Choice Probability Elicitation (A2020-64649)
Keyvan Dehmamy, University of Groningen; Thomas Otter, Goethe University; Günter Hitsch, Full Professor of Marketing at University of Chicago; Peter Kurz, bms marketing research + strategy

Predicting Behavior of Current and Future Donors: Are Geographic Profiles an Alternative to Past Donations? (A2020-64517)
Shameek Sinha, IE Business School, IE University; Vijay Mahajan, Red McCombs School of Business, The University of Texas at Austin; Frenkel ter Hofstede, Red McCombs School of Business, The University of Texas at Austin; Sumit Malik, IE Business School, IE University, Spain

Predicting Consumer Engagement on Influencer Content (A2020-64010)
Jane Johne, Institute for Value-Based Marketing, University of Muenster; Sonja Gensler, University of Münster

Predicting digital engagement on Instagram (A2020-63299)
Lorenzo Vecchi, Pontifical Catholic University of Paraná, Curitiba Campus (PUCPR); Eliane Francisco-Maffezzolli, Pontifical Catholic University of Paraná, Curitiba Campus (PUCPR)

Preferred-customer model for industrial service markets: A taxonomy-based approach (A2020-58613)
Ming-Chih Tsai, Department of Marketing, National Chung Hsing University; Rico Merkert, The University of Sydney Business School; Shiau-Chi Lin, National Chung Hsing University ; Mei-Ting Tsai, Department of Business Administration, National Chung Hsing University

Premium Private Label Sourcing: Competition and Negotiation (A2020-63521)
S. Chan Choi, Rutgers Business School

Privacy Controls in the Attention Economy (A2020-62522)
Julien Cloarec, TSM-Research, Université Toulouse Capitole, CNRS

Privacy Management in Mobile Apps - The Way to Put Concerns Aside (A2020-64208)
Denis Weinecker, Justus-Liebig-University Gießen; Monika Schuhmacher, Justus-Liebig-University Gießen

Privacy: The Value of Customers’ Data Practices (A2020-64733)
Sara Valentini, University of Bologna; Elisa Montaguti , University of Bologna

Products as Consumption Companions: How Culture Influences Consumer Responses to Anthropomorphic Products (A2020-54230)
Sara Baskentli, Western Washington University; Rhonda Hadi, University of Oxford; Leonard Lee, NUS Business School, National University of Singapore

Promoting healthy behaviour: The effect of message framing and the presentation of health vs. social consequences on health risk perception (A2020-63761)
Franziska Unger, Friedrich-Alexander-Universität Erlangen-Nürnberg; Martina Steul-Fischer, Friedrich-Alexander-Universität Erlangen-Nürnberg

Psychological Ownership of Access-Based Services (A2020-58541)
Andre Marchand, University of Cologne; Martin Fritze, University of Cologne; Andreas Eisingerich, Imperial College Business School; Martin Benkenstein, University of Rostock

Psychological Rebound-Effects A Conceptualization and Research Directions (A2020-63050)
Hanna Reimers, Kiel University; Wassili Lasarov, Kiel University; Stefan Hoffmann, Kiel University

Public complaints: The influence of the context of simple and double deviation on customers’ motivations (A2020-64784)
Iris SIRET, Université de Lyon, Jean Moulin, iaelyon, Magellan; William SABADIE, iaelyon School of Management

Re-designing Internal Market Orientation and Its Impact on Employees’ Productivity (A2020-59372)
xini hu, canterbury christ church university; Qionglei Yu, University of Kent

Real or not, doesn’t matter, as long as you are hot- exploring the perceived credibility of an Instagram virtual influencer (A2020-64133)
Jolanta Tkaczyk, Kozminski University; Marcin Awdziej, Kozminski University; Dagmara Plata-Alf, Kozminski University

Reciprocal corporate brand identity co-creation (A2020-64454)
Yuqian Qiu, ESADE Business School; Oriol Iglesias, ESADE Business School; Stefan Markovic, Copenhagen Business School

Reciprocity and Commitment in the Sharing Economy (A2020-63416)
Dinara Davlembayeva, Newcastle University Business School; Savvas Papagiannidis, Newcastle University Business School; Eleftherios Alamanos, Newcastle University Business School

Redefining Price Promotions to decrease Food Waste – Sell them what they need not what they want (A2020-64340)
Sybilla Merian, University of Zurich; Petra Tipaldi, University of Zurich, Department of Marketing ; Klaus Fuchs, ETH Zurich; Martin Natter, University of Zurich, Deparment of Business Administration, Chair of Marketing

Reference price effects in vacation rental markets (A2020-59390)
Shrabastee Banerjee, Boston University; Anita Rao, University of Chicago; Giorgos Zervas, Boston University

Regulatory Focus and Customer Verbal Aggression (A2020-63230)
Filipe Coelho, University of Coimbra, CeBER, Faculty of Economics; João Costa, CeBER; Carlos Sousa, Molde University College; Graça Miranda Silva, ADVANCE/CSG, ISEG, Lisbon School of Economics & Management

Relationship between customer satisfaction and the recommendation and repurchase intention in online shopping environment (A2020-64118)
Krisztian Szucs, Faculty of Business and Economics, Univeristy of Pecs; Akos Nagy, University of Pécs Faculty of Business and Economics; Ildikó Kemény, Corvinus University of Budapest; Judit Simon, Corvinus University of Budapest

Releasing the brake: How disinhibition frees people and facilitates innovation diffusion (A2020-64211)
Hans Risselada, University of Groningen; Jan Willem Bolderdijk, University of Groningen; Zan Mlakar, University of Groningen; Bob Fennis, University of Groningen; Mengbin Ye, Faculty of Science and Engineering, University of Groningen; Lorenzo Zino, University of Groningen

Research Scotomata in Firm and Brand Internationalization (A2020-64289)
Willem Smit, Asia School of Business in collaboration with MIT Sloan

Responses to adblockers in online advertising (A2020-63986)
Gloria Aznar, CEU SAN PABLO; Ignacio Redondo, Universidad Autónoma de Madrid

Responsible Retailing: Stimulating Healthy Choices and Reducing Food Waste (A2020-63143)
Niels Holtrop, Maastricht University; Bram Foubert, Maastricht University

Reversibility: The effects of taste versus quality (A2020-63836)
Dionysius Ang, Leeds University Business School ; Yeyi Liu, Leeds University Business School ; Vasileios Davvetas, University of Leeds

Revisiting customer experience: a better understanding of its concepts, constructs, and outcomes (A2020-63917)
Amr Al Khateeb, De Montfort University; Khaled El Shamandi Ahmed, University of Reading

Rien va plus, les jeux sont faits: The Impact of Pre-Launch Ad Expenditures and Pre-Launch Word-Of-Mouth on Movies Profitability (A2020-63350)
Sebastiano Delre, Montpellier Business school

Robotic word-of-mouth (rWOM) (A2020-62942)
Vito Tassiello, Liverpool Business School, John Moores University; Matteo De Angelis, Luiss University; Cesare Amatulli, University of Bari

Robots are “alive”? Effect of loneliness on the intention to adopt social robots (A2020-64511)
Ngoc Bich Dang, Université Toulouse 1 Capitole, Toulouse School of Management; Laurent Bertrandias, Toulouse Business School

Role of uncertainties on trust and performance (A2020-60839)
AFM Jalal Ahamed, University of Skövde; Rodney L. Stump, College of Business and Economics, Towson University; Fabrizio Sanchez, USFQ Business School, Universidad San Francisco de Quito (USFQ)

Sales supporting function and salespeople’s attitude towards social media, and its effect on client retention (A2020-49175)
Mirkó Gáti, Corvinus University of Budapest; András Bauer, Corvinus University of Budapest; Ariel Mitev, Corvinus University of Budapest

Salesperson-reported versus Customer-perceived Sales Force Adoption of Industrial Innovations: Main and Moderating Effects (A2020-64457)
Herbert Endres, University of Regensburg; Christine Hofstetter, University of Regensburg ; Roland Helm, University of Regensburg

Sans Forgetica: Innovation for the consumption of educational materials (A2020-63542)
Janneke Blijlevens, RMIT University; Joanne Laban-Peryman, RMIT University; Stephen Banham, RMIT University

Saturate it till you make it. The combined role of color saturation and type of sustainable claims on purchasing behavior (A2020-64547)
Laura Grazzini, University of Florence; Giampaolo Viglia, University of Portsmouth; Franklin Velasco Vizcaíno, Universidad San Francisco de Quito USFQ, Diego de Robles SN, Circulo de Cumbayá Quito

Schools, TV and Children’s Implicit and Explicit Attitudes to Food (A2020-62885)
Ruzica Brecic, University of Zagreb, Faculty of Economics and Business; Dario Cvenček, University of Washington/ Institute for Learning and Brain Sciences; Matthew Gorton, Newcastle University Business School; Sun?ana Piri Rajh, Faculty of Economic and Business - University of Zagreb; Miroslav Mandi?, Faculty of Economic and Business - University of Zagreb; Irena Pandža Bajs, Faculty of Economics and Business - University of Zagreb; Tanja Komarac, University of Zagreb, Faculty of Economics & Business

Segmentation of traveller preferences for using digital technologies at airports (A2020-57611)
Nigel Halpern, Kristiania University College; Deodat Mwesiumo, Molde University College - Specialized University in Logistics; Pere Suau-Sanchez, Cranfield University; Thomas Budd, Cranfield University; Svein Bråthen, Molde University College - Specialized University in Logistics

SELF-EFFICACY AND PERCEIVED CONTROL AS MODERATORS OF BEHAVIORAL INTENTION: REVISION OF MODEL OF GOAL DIRECTED BEHAVIOR (A2020-62735)
Sukriye Atakan, Siena College; Richard Bagozzi, University of Michigan

Self-regulation of whale-watching practices: A case study. (A2020-64271)
Josée Laflamme, University of Quebec - Rimouski

Sensory Imagery Marketing: Appealing Consumers' Senses in Digital Marketplaces through Sensory Imagery (A2020-64439)
Ann-Catrin Pristl, University of Kassel

Share My Failure, Not My Success: How People Make Ubiquity Judgments Based On Past Events (A2020-64484)
Mengmeng Niu, University of Mannheim; Maximilian Gaerth, University of Mannheim; Florian Kraus, University of Mannheim

Sharing Economy Business Models: Impacts on Regions, Municipalities and the Public (A2020-62741)
Doreén Pick, University of Applied Sciences Merseburg

Sharing through interacting: the role of interactivity in customer engagement with online sharing platform (A2020-57587)
Russa Yuan, University of Nottingham Ningbo China; Yanyan CHEN, Toulouse Business School

Shoppers' Mall Attractiveness: The case of Kuwait (A2020-62975)
Marsela Thanasi , American Univerity of the Middle East; Lasha Labadze, American University of the Middle East

SHOPPING BENEFITS OF THE DIGITALIZATION OF PHYSICAL STORES AND THE MODERATING ROLE OF PRODUCT TYPE (A2020-63971)
Gwarlann De Kerviler, IESEG SCHOOL OF MANAGEMENT LEM-CNRS (UMR 9221); Nathalie Demoulin , IESEG SCHOOL OF MANAGEMENT, LEM-CNRS (UMR 9221)

Should Managers Bring Their Whole Selves to Work? How Integration of Nonwork and Work Identities Influences Marketing Managers' Interpretation of Market Research Insights (A2020-64400)
Peter Fischer, University of St. Gallen; Anne-Laure Sellier, HEC Paris

SHOULD MANAGERS CARE ABOUT INTRA-HOUSEHOLD HETEROGENEITY? (A2020-63824)
Nanda Kumar, The University of Texas at Dallas; Parneet Pahwa, The University of Texas at Dallas; B.P.S. Murthi, The University of Texas at Dallas

Should Marketing Assets Be on the Books? Unique Evidence of Capital Allocation Benefits for Marketing and the Firm (A2020-55352)
Peter Guenther, University of Liverpool; Miriam Guenther, University of Liverpool; Bryan Lukas, University of Manchester; Christian Homburg, University of Mannheim

Signals from Firm’s Mission & Vision on Market Level Resource Competition: Impact on Firm Performance (A2020-63848)
sudhir voleti, Indian School of Business (ISB); Prakash Satyavageeswaran, Indian Institute of Management Udaipur; Ashish Galande, Indian Institute of Management, Udaipur

Sleeping with strangers: Estimating the impact of Airbnb on the local economy (A2020-64673)
Yongseok Kim, The University of Texas at San Antonio; Davide Proserpio, University of Southern California; Suman Basuroy, The University of Texas at San Antonio

Small Device, Higher Price? Heterogeneous Product Category Valuations in Mobile Commerce (A2020-63767)
Nico Wiegand, VU Amsterdam; Hernán Bruno, University of Cologne; Werner Reinartz, University of Cologne

SME ICT Marketing Impact: A New Conceptual Model (A2020-58628)
Simone Kurtzke, Edinburgh Napier University; Justina Setkute, Coventry University

So close, yet so far? (A2020-64793)
Roswitha Steiner, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Robert Fina, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Kathrin Heim, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Elisabeth Steiner, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH

Social Capital and Knowledge Acquisition among New Product Development Teams (A2020-63194)
Kholoud Mohsen, University of Essex; Shahpar Abdollahi, Richmond University - The American University in London ; Vania Sena, University of Essex

Social Control Theory: Toward a Unifying Framework for Channel Governance (A2020-53273)
David Gilliland, Colorado State University

Social Dynamics on Online Platforms (A2020-59765)
Jing Niu, HEC Paris

Social Exclusion and CSR Brand Warmth – An Embodied Cognition Approach (A2020-65003)
Haiming Hang, University of Bath, U.K.; Zhifeng Chen, University of the West of England, Bristol

Social Influence for Customer Development: The Moderating Impact of Product Experience (A2020-63155)
Jeroen Ochtend, University of Zurich; Markus Meierer, University of Zürich; René Algesheimer, University of Zurich

Social Network Sites: a communication and trust generator low cost tool for exporting companies (A2020-64049)
Josep Rialp, Universitat Autònoma de Barcelona; Alex Rialp, Universitat Autònoma de Barcelona; María del Carmen Alarcón-del-Amo, Universidad de Murcia

Social robot acceptance in Entertainment and Hospitality Services (A2020-63377)
Rubén Huertas-Garcia, University of Barcelona – UB; Santiago Forgas-Coll , University of Barcelona; Antonio Andriella, Institut de Robòtica i Informàtica Industrial CSIC-UPC; Guillem Alenyà , Institut de Robòtica i Informàtica Industrial CSIC-UPC

Solicited Online Product Reviews (A2020-63584)
Nevena Koukova, Lehigh University; Rebecca Jen-Hui Wang, Lehigh University

Solving the Mystery about Mystery Deals – How the Creation and Resolution of Mystery Deals Impacts Consumers’ Purchase Motivation and Loyalty Intentions (A2020-64364)
Florian Brodschelm, University of Passau; Sebastian Schubach, University of Passau; Jan Schumann, University of Passau

STAKEHOLDER DYNAMICS IN FIRM INNOVATION MANAGEMENT (A2020-64523)
Christine Moorman, Duke University; Simone Wies, Goethe University Frankfurt

Stakeholder Engagement in Permissioned Blockchain Ecosystem (A2020-58358)
Teck Ming Tan, University of Oulu; Saila Saraniemi, University of Oulu

Stay Connected and Stay Healthy: Social Support Buffers the Negative Impact of Emotional Eating on BMI (A2020-64025)
Anish Nagpal, University of Melbourne; Deepa Chandrasekaran, University of Texas at San Antonio; Rajagopal Raghunathan, The University of Texas at Austin

Strategic consumer behavior in online hotel booking (A2020-63239)
Lorenzo Masiero , The Hong Kong Polytechnic University; Giampaolo Viglia, University of Portsmouth; Marta Nieto García, University of Portsmouth

Strategies to refrain reputation crisis during Online Firestorms in social media (A2020-64403)
Daniela Langaro, Instituto Universitário de Lisboa ISCTE-IUL, Businesss Researh Unit (BRU), Lisbon; Helder Neves, ISCTE IUL; Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal

Striving for Cross-channel Synergy: A Study of SMEs in Transition Economy (A2020-64004)
Dragan Stojković, Faculty of Economics, University of Belgrade; Aleksa Dokić, Faculty of Economics, University of Belgrade; Susana Silva, Universidade Católica Portuguesa; Bozidar Vlacic, Católica Porto Business School, Universidade Católica Portuguesa

STUDY ABROAD and BACKPACKING DESTINATION ROLE FULFILLING INTRINSIC AND EXTRISIC MOTIVATIONS (A2020-63656)
Catherine Lejealle, ISC Paris ; Silvia Cacho-Elizondo, IPADE Business School; Jean-Michel Chapuis, Paris 1 Sorbonne

Subjective Knowledge and Individual Trust in the Acceptance of a Blockchain-Based Website (A2020-63236)
TAŞKIN DİRSEHAN, MARMARA UNIVERSITY/FACULTY OF BUSINESS ADMINISTRATION

Success Functionalities in Movie Review Websites. A Study with Comparative Qualitative Analysis (A2020-63461)
Susana Fernández-Lores, ESIC, BUSINESS & MARKETING SCHOOL; Gema Martinez-Navarro, Univeridad Complutense de Madrid; DIANA GAVILAN, ESIC BUSINESS&MARKETING SCHOOL; Maria Avello, Univeridad Complutense de Madrid

Symbolic Consumption of Hijab: A Case Study of Muslim Women in Indonesia (A2020-63983)
Jhanghiz Syahrivar, Corvinus University of Budapest; Isyana Arslan, President University; Tamás Gyulavári, Corvinus University of Budapest

Tactical Churn in Contractual Service Relationships: When Customers Break up Without Leaving (A2020-64127)
Mona Hagebölling, Technische Universität Braunschweig; Barbara Seegebarth, Technische Universität Braunschweig; David Woisetschläger, Technische Universität Braunschweig

That's Music to a Customer's Ears! Conversational Style Matching for Successful Customer-Agent Interactions (A2020-63734)
Sandro Arnet, ETH Zürich; Anne Scherer, University of Zurich; Florian von Wangenheim, ETH Zürich

That’s Unlike You: How Moral Expectation and Motivated Reasoning Drives Consumer Reaction to Brand Activism (A2020-63488)
Sourjo Mukherjee, Audencia Business School

The (im)possible Whopper Phenomenon: How Fringe Products Move to the Mainstream (A2020-63851)
Ivana Beveridge, University of Houston; Betsy Gelb, University of Houston

The Acceptance of Amazon Go: An Analysis based on the Technology Acceptance Model and Cultural Dimensions (A2020-62915)
Cansu Hattula, IUBH University of Applied Sciences; Melanie Buchmann, IUBH University of Applied Sciences; Francisco Tigre Moura, IUBH University of Applied Sciences

The added value for sponsors: A study of network and business partnership in soccer 2011-2018. (A2020-64628)
Morten Erichsen, BI Norwegian Business School; Trond Stiklestad, NTNU Business School; Tor Jakobsen, NTNU Business School; Marthe Holum, NTNU Department of Computer Science

The Advertiser’s Role In Perceiving Stigmatization In Social Appeals From Public And Private Sector (A2020-64625)
IULIA NITU, Jean Moulin Lyon 3 University; Sonia CAPELLI, University Lyon3, IAE lyon, Magellan, Lyon

The Antecedents of the Value Co-Destruction – A Holistic Perspective (A2020-64262)
Hao Zheng, University of Nottingham Ningbo China; Chenchen Weng, Nottingham University Business School China; Jun Luo, University of Nottingham Ningbo China; Martin Liu, University of Nottingham Ningbo China

The Black Friday Effect: The Moderating Impact of Event-Specific Promotions on the Relationship Between Deal Level and Deal Attractiveness (A2020-64415)
Gianluca Scheidegger, University of St.Gallen, Institute of Retail Management; Kristina Kleinlercher, Institute of Retail Management, University of St.Gallen; Marc Linzmajer, University of St. Gallen/ Institute of Retail Management; Elias Barth, University of St.Gallen, Institute of Retail Management; Thomas Rudolph, University of St. Gallen, Institute of Retail Management

The co-extension of food and tourism businesses models (A2020-59276)
Per Freytag, University of Southern Denmark, Department of Entrepreneurship and Relationship management ; Anne-Mette Hjalager, Univeristy of Southern Denmark

The Coherence Between the Eye Tracking and Survey Data of Consumers (A2020-63869)
Jose Mazzon, University of Sao Paulo; Thais Harume, University of Sao Paulo

The Coincidental Encounter Effect in Brand Biographies (A2020-58451)
Yimin Cheng, Monash Business School; Davide Orazi, Monash Business School, Monash University

The congruence between smell and brand image systematically influencing the consumer's reactions? (A2020-64145)
Karim ERRAJAA, Paris School of Business

The Course of Marketing (A2020-59717)
Berend Wierenga, Erasmus University Rotterdam

The cultural codes of retirement and their impact on brand associations (A2020-63287)
Monika Hajdas, Marketing Management Department, Wroclaw University of Economics and Business; Joanna Radomska, Strategic Management Department, Wroccaw University of Economics and Business; Susana Silva, Universidade Católica Portuguesa

The Cultural Worldview of the Natural Lifestyle Community and its Impact of Anti-Vaccination Decisions (A2020-63569)
Adina Robinson, University of Michigan-Flint; Scott Johnson, University of Michigan-Flint

The customer is often not right. The prevalence, types, drivers and timing of illegitimate complaining. (A2020-62654)
Herm Joosten, Institute for Management Research / Radboud University; Csilla Horvath, Institute for Management Research, Radboud University,The Netherlands

The dark side of consumer-smart object relationship: A non-user perspective (A2020-63281)
Luigi Monsurrò, Sapienza University of Rome; Ilaria Querci, Sapienza University of Rome; Paolo Peverini, Luiss University; Simona Romani, Luiss University

The difference between compulsive and non-compulsive buyers’ approach to and use of brands: an empirical investigation (A2020-62648)
Csilla Horvath, Institute for Management Research, Radboud University,The Netherlands; Herm Joosten, Institute for Management Research / Radboud University

The doctrines of good and meaningful life – Investigating a good everyday life among Gen Z consumers (A2020-64100)
Miia Grénman, Jyväskylä School of Business and Economics; Ulla Hakala, Turku School of Economics, University of Turku; Barbara Mueller, San Diego State University

The Effect of Adbusting on Busted Brands (A2020-60509)
Erik Maier, HHL Leipzig Graduate School of Management; Alexander Mafael, Freie Universität Berlin

The effect of complex visual stimuli and conceptual fluency on purchase intentions in the context of luxury fashion brand communication on social media (A2020-63323)
Polly Sokolova , University of Essex; Paurav Shukla, University of Southampton; Maged Ali, The University of Essex

The Effect of Emerging Technologies’ Infusion in Organizational Frontline on Trust (A2020-63494)
Arezoo Fakhimi, University of Otago

The Effect of Interactional Fairness on Online Customers’ Trust after Recovery (A2020-63443)
Zonaib Tahir, IAE Lyon School of Management ; Kiane Goudarzi, IAE Lyon School of Management

The Effect of Prepayment and the Budgeting on Consumer Buying Behavior (A2020-62867)
Shinhye Kim, University of Missouri

The Effect of Price Promotion on Just Noticeable Difference in Multichannel Retailing (A2020-63545)
Majed Helmi, Durham University; Sarah Xiao, Durham University ; Mike Nicholson , Durham University

The Effect of Sentiment and Complexity on Consumer Engagement With Brand-Themed User-Generated Content (A2020-63560)
Eunhee Ko, Northwestern University; Douglas Bowman, Emory University

The effect of with-voice messages on attitude toward chatbot services (A2020-62846)
Jawoo Park, Musashi University; Hyo Jin Eom, Korea University

The effects of app adoption and adoption timing on customers' cross-buying behavior (A2020-62396)
Huan Liu, Business School, Nankai University; F. Javier Sese, University of Zaragoza

The Effects of Brand Endorsements in YouTube-videos on Young Viewers: The Role of Sponsorship Disclosure and Parental Mediation (A2020-64001)
Bianca Harms, University of Groningen; Tammo Bijmolt, University of Groningen; Janny Hoekstra, University of Groningen

The Effects of Household Life Transitions on Food Baskets (A2020-62432)
Fatima Madani, PhD Candidate; Satheesh Seenivasan, Senior Lecturer/Monash University; Felix Mavondo, Professor/Monash University

The Effects of Mindfulness Meditation on Fake News Credibility (A2020-59012)
Letícia Vedolin Sebastião, Copenhagen Business School; Cristiane Pizzutti, Federal University of Rio Grande do Sul (UFRGS)

The Effects of Prominent Brand Orientation and Digitization of Community Activities on Participation Intentions: Evidence from Meetup.com (A2020-64319)
Martina Pocchiari, Rotterdam School of Management, Erasmus University; Jason Roos, Erasmus University

The Effects on Response Behavior of Different Response Scales on Semantic-Differential Items (A2020-59009)
Lars Bergkvist, Zayed University

The Emoji Sentiment Lexicon: Analysing Consumer Emotions in Social Media Communication (A2020-63029)
Lisa Holthoff, University of Duisburg-Essen

The ephemeral point of sale’s atmospheric dimensions. (A2020-53441)
Ghalia BOUSTANI, Paris 1 Panthéon sorbonne ; Jean-François LEMOINE, Paris 1 Panthéon sorbonne

The Filter Curve: Toward a Measure to Prevent p-Hacking (A2020-62792)
Florian Dost, University of Manchester; Lennard Schmidt, HHL - Leipzig Graduate School of Management; Erik Maier, HHL Leipzig Graduate School of Management

The Green Mate Appeal: Men’s Pro-Environmental Consumption is an Honest Signal of Commitment to Their Partner (A2020-64253)
Sylvie Borau, Toulouse Business School; Leila Elgaaied-Gambier, TBS Business School; Camilla Barbarossa, Toulouse Business School

The Impact of an Incentive on Customers’ Information Disclosure at the Physical Point of Sale (A2020-62033)
Tobias Roeding, University of Siegen; Sascha Steinmann, University of Siegen; Hanna Schramm-Klein, University of Siegen

The Impact of Background Scent on Consumer Attention and Arousal During a Binary Choice Task: A Neuromarketing Study (A2020-63743)
Athanasios Gkaintatzis, Athens University of Economics and Business ; Kalypso Karantinou, Athens University of Economics & Business; Efthymios Constantinides, University of Twente; Rob van der Lubbe, University of Twente

The impact of complementary and substitution effects of diet, physical activity and pharmaceutical treatment on health risk: The role of information (A2020-64526)
Eyal Ert, The Hebrew University of Jerusalem; Amir Heiman, The Hebrew university of Jerusalem

The Impact of Consumer Self-concept Clarity on Heuristics (A2020-63794)
Shiva Vaziri, Grenoble École de management; Yan Meng, Grenoble Ecole de Management

The Impact of Corporate Social Irresponsibility on the Consumer-Brand Relationship (A2020-57845)
ANDREA SANCHEZ, Université Clermont Auvergne; Jean-François TOTI, Université de Lille - IAE

The Impact of Electronic Service Quality on Repurchase Intention: The Moderating Role of Product Type And Mode of Fulfilment (A2020-64766)
Ildikó Kemény, Corvinus University of Budapest; Judit Simon, Corvinus University of Budapest; Akos Nagy, University of Pécs Faculty of Business and Economics; Krisztian Szucs, Faculty of Business and Economics, Univeristy of Pecs; Tamás Gyulavári, Corvinus University of Budapest

The impact of firm age on corporate social responsibility (A2020-62801)
HeaJeong Han, YonSei University; Youngchan Kim, YonSei University

The Impact of Food Embargo on Firm’s Brand Strategy: Evidence from the Russian Food Producers (A2020-64571)
Vera Rebiazina, National Research University Higher School of Economics; Alexander Krasnikov, Loyola University Chicago; Olga Kusraeva, NRU HSE

The impact of multi-studio franchises on brand-associations in the motion-picture industry (A2020-60911)
David Dornekott, Universität Osnabrück

The impact of packaging transparency and product texture on perceived healthiness and product trust (A2020-64604)
SOFIA LARAICHI, université angers; Gaëlle Pantin-Sohier, université angers

The impact of product-related service systems on obsolescence: A conceptual approach (A2020-63053)
Pauline Munten, Louvain School of Management/UCLouvain/LouRim ; Joelle Vanhamme, EDHEC Business School; Valérie Swaen, UCLouvain

The Impact of the Technology-Enabled Value Co-Creation Process on Innovativeness in Business Networks (A2020-64709)
Mahmoud Zakarneh, University of Kent; Marian Garcia, University of Kent; Antonis Alexandridis, University of Kent

The impacts of assortment size and assortment type on perceived assortment variety: purely vs. mixed alignability (A2020-64034)
Richard Huaman-Ramirez, EM Strasbourg Business School; Victor Mejia, University Institute of Technology GRM (EA 4711), Côte d’Azur University

The Influence of Cultural Context on Value Co-Creation: A Cultural Models Approach (A2020-64055)
Satoko Suzuki, Hitotsubashi University Business School; Takeshi Matsui, Hitotsubashi University; Wataru Uehara, Hitotsubashi University; Yoshinori Fujikawa, Hitotsubashi University Business School

The influence of cultural trauma on customer experiences in retail – evidence from a post-transitional economy (A2020-59711)
Agnieszka Kacprzak, University of Warsaw; Katarzyna Dziewanowska, University of Warsaw

The Influence of Environmental Levies on Consumers Emotions and Product Preferences (A2020-64550)
Nils Hoffmann, Kiel University; Wassili Lasarov, Kiel University; Robert Mai, Grenoble Ecole de Management; Stefan Hoffmann, Kiel University

The Influence of Marketing Communications in Social Media on Electronic Word-of-Mouth (A2020-62984)
Anna Bianchi, University of Warsaw / Faculty of Management; Mariusz Trojanowski, University of Warsaw / Faculty of Management

The Influence of the Marketing Department on Business Performance in the Hotel Industry (A2020-62210)
Evangelia Katsikea, King's College, London; Marios Theodosiou, University of Cyprus; Andreas Andronikidis, University of Macedonia; Panagiota Kouri, National and Kapodistrian University of Athens, Jean Monnet Centre of Excellence.; Pascale Hardy, Maastricht School of Management

The influence of values in sustainable consumption among millennials (A2020-62450)
Andreas Falke, Regensburg University; Nadine Schröder, WU Wien; Claudia Hofmann, R-Tech GmbH

The influencing chain of flow: antecedents and consequences on brand placement in a jump’n’run video game (A2020-64502)
Sonja Bidmon, Alpen-Adria-Universitaet Klagenfurt; Ralf Terlutter, Alpen-Adria-Universitaet Klagenfurt; Johanna Roettl, Alpen-Adria-Universitaet Klagenfurt

The Interactive Effects of Anthropomorphic Style and Message Framing in Health Communication (A2020-64595)
You Lin, Cheng Shiu University; Chun-Tuan Chang, National Sun Yat-sen University; Ssu-I Wu, National Sun Yat-sen University

The Interplay of Perceived Brand Globalness, Localness and Consumer Cosmopolitanism: A Social Identity Complexity Perspective (A2020-62960)
Volkan Koçer, University of Passau; Dirk Totzek, University of Passau

The interplay of team identification and perceived sponsor sincerity on the sponsorship articulation-fit relationship (A2020-63209)
Nicolas Pontes, The University of Queensland ; Vivian Pontes, QUT Business School; Hyun Seung Jin, QUT Business School ; Chris Mahar, University of Akron

The Link between the Belief in a Just World and the Unhealthy = Tasty Intuition in Food Consumption (A2020-64334)
Sandra Laporte, TSM Toulouse School of Management; Barbara Briers, Vlerick Business School

The Mediating Effect of Risk on Trust and Behavioral Intention in Durable Products (A2020-63758)
Pervin Ersoy, Asst. Prof. Dr./Yasar University/Faculty of Business; Gülmüş Börühan, Asst. Prof. Dr./Yasar University/ Faculty of Business

The moderating effect of transactive memory systems on the relationship between team boundary spanning activity and product creativity (A2020-63227)
Pilar Carbonell, York University; Ana Rodriguez-Escudero, University of Valladolid; You-Ta Chuang, York University

The Neglected Victim Effect (A2020-63806)
Danit Ein-Gar, Tel-Aviv University; Liat Levontin, Technion - Israel Institute of Technology; Tehila Kogut, Ben-Gurion University

THE NEXUS OF MARKET ORIENTATIONS AND HIGH-PERFORMANCE WORK PRACTICES IN SERVICE CUSTOMISATION ABILITY (A2020-64256)
Sima Adele, Monash University

The Non-Intuitive Pattern of Eye Movements During Price Reading: Evidence from Eye-Tracking Analysis (A2020-63737)
Gilles Laurent, ESSEC Business School; Marc Vanhuele, HEC Paris

The normative social influence exerted by a group on the individual assessment of taboo sexual advertising stimuli: comparison of compliance between men and women (A2020-57899)
Ludivine Destoumieux, TSM Research; Éric Vernette, TSM Research

The not-yet-solved CSR puzzle in emerging countries: Exploring Vietnamese consumers’ perception in food sector (A2020-62621)
Yen LE, Le Mans University; Nathalie Fleck, Le Mans University

The Perceived Brand Risk Moderates the Impact of Brand Biographies (A2020-63515)
H. Onur Bodur, Concordia University - Montreal; Ali Tezer, HEC Montreal; Bianca Grohmann, Concordia University

The Performance Aspiration Effect of Dealer Award: Risk Taking, But with Opposing Strategic Actions (A2020-62996)
Maggie Chuoyan Dong, City University of Hong Kong; Peng Wang, City University of Hong Kong

The Phantom of the 'Responsible Consumer': Unmasking the Intention-Action Gap with Indirect Questioning Technique (A2020-64178)
Sven Kilian, University of Cassel, Department of Marketing; Andreas Mann, University of Kassel

The Psychology of Grocery Shopping by Car (A2020-63968)
John Magnus Roos, Chalmers University of Technology; Frances Sprei, Chalmers University of Technology ; Jonas Flodén, School of Business, Economics and Law, University of Gotenburg ; Ulrika Holmberg, School of Business, Economics and Law, University of Gothenburg

The Quality-Value-Satisfaction- Loyalty Chain in B2B: an empirical approach to Spanish Travel Agency Sector (A2020-63011)
Juan Granados, University of Cordoba; Leonor Pérez, Universidad de Córdoba; José A. Pedraza-Rodríguez, Universidad de Córdoba; Martina Gallarza, University of Valencia

The Quantification of Mobile Phone Usage: Does Screen Time Tracking Actually Help? (A2020-62966)
Laura Zimmermann, IE University School of Human Sciences and Technology

The Relationship between Loyalty Point Redemption Strategy and Response to Promotional Campaigns (A2020-63620)
Mariia Klein, NRU HSE-Perm; Dmitriy Potapov, NRU HSE-Perm; Irina Shafranskaya, NRU HSE-Perm

The Relationship between Service Staff Accents and Customer Participation: An Examination of Mediators (A2020-62609)
David Bourdin, FHWien der WKW; Christina Sichtmann, University of Vienna

The Resources and Capabilities for Frugal Innovation: An Exploratory Study (A2020-58004)
Sergej von Janda, University of Mannheim; Marieke Hertel, University of Mannheim; Sören Gress, Technical University of Munich

The role of Atypicality Perceptions in driving Consumers’ Responses towards Luxury Products (A2020-63419)
Carmela Donato, Luiss University; Cesare Amatulli, University of Bari; Matteo De Angelis, Luiss University

The Role of Customer Mind-Set Metrics in Optimal Advertising Decisions (A2020-63170)
Gokhan Yildirim, Imperial College London; Vardan Avagyan, Erasmus School of Economics; Esma Koca, Imperial College London; Shuba Srinivasan, Boston University, Questrom School of Business

The role of emotions on consumer responses to preferential treatment. (A2020-63173)
Vivian Pontes, QUT Business School; Nicolas Pontes, The University of Queensland

The Role of Gender on the Evaluation of Downward Line Extensions of Luxury Brands: A Cross-National Study (A2020-63635)
Jean Boisvert, American University of Sharjah; Nick Ashill, American University of Sharjah

The role of multiple self-identities in behaviours across the consumption cycle in food and apparel (A2020-64394)
Catalin Stancu, Aarhus University, Aarhus BSS, Department of Management, MAPP Research Center; Alice Grønhøj, Aarhus University; Liisa Lähteenmäki, Aarhus University, Denmark

The Role of Network Embeddedness Across Multiple Social Networks: Evidence from Mobile Social Network Games (A2020-63308)
Hwang Kim, Chinese University of Hong Kong; Vithala Rao, Cornell University

The role of origin of fame in social media influencer marketing (A2020-57518)
Michael Schade, University of Bremen; Rico Piehler, University of Bremen; Julia Sinnig, University of Bremen; Christoph Burmann, University of Bremen

The Role of Personal Data in Shaping Customer Loyalty (A2020-64544)
Iftakar Haji, Aston University ; David Dose, Aston Business School; Tim Eberhardt, Westfälische Hochschule ; Pablo Moreno, AMC Innova

The role of store attributes in the formation of consumers´ place attachment in offline and online retail stores (A2020-64022)
Julie Horáková, University of Jyväskylä; Outi Uusitalo, University of Jyväskylä; Juha Munnukka, University of Jyväskylä

The Role of Volition in Firms' Management of Product-harm Crisis (A2020-54329)
Peng Shen, Indiana University Bloomington; Vivek Astvansh, Indiana University

The Roles of Institutional Dependence and Slack Financial Resources: Implications for the Challenge–Hindrance Stressors Framework in Headquarters-Subsidiary Relationships (A2020-64553)
Chong Yu, University of Leeds; Zhaleh Najafi-Tavani, University of Leeds; Matthew Robson, Cardiff University; Ghasem Zaefarian, University of Leeds

The Scale Effect: How Rating Scales Affect Product Evaluation (A2020-64499)
Rahil Hosseini, Pompeu Fabra University; Gaël Le Mens, Pompeu Fabra University

The Sequential Choice Effect Adjusting the Effects of Promotions on Purchases of Hedonic Products (A2020-62912)
Naoki Akamatsu, Meiji Gakuin University

The service robots have already arrived: Virtual agent features and behaviors that boost customer satisfaction in the service encounter (A2020-61832)
Magnus Söderlund, Stockholm School of Economics; Eeva-Liisa Oikarinen, University of Oulu; Teck Ming Tan, University of Oulu

The Startup Exaggeration Paradox (A2020-64139)
Martin Moosbrugger, Karlsruhe Institute of Technology; Martin Klarmann, Karlsruhe Institute of Technology (KIT)

The third person effect in perceptions of effectiveness of conspicuous consumption on perceived status (A2020-64016)
Samuel Franssens, Rennes School of Business; Siegfried Dewitte, KU Leuven

The Unresolved Uncertainty Effect: Do Brands Gain or Lose Stars When Consumers Have to Wait for Resolution of Brand-Led Uncertainty? (A2020-63311)
Arash Talebi, PhD Candidate, ESSEC Business School; Sonja Prokopec, Professor and LVMH Chaired Professor of Marketing; Ayse ONCULER, Professor, Marketing Department, ESSEC Business School

The Value of WoM vs. eWoM - A Conjoint Perspective on Corporate Sports Events (A2020-63884)
Tatjana König, HTW Saar; Serguel Bulut, Saarland Business School, htw saar; Laura Emmer, Saarland Business School, HTW; Nika Hein, Saarland Business School, htw saar; Sabrina Linnemann, Saarland Business School, htw saar; Katharina Nikiforow, Saarland Business School, htw saar; Olga Stern, Saarland Business School, htw saar

The Vanity behind Instagram: The hidden ‘likes’ to Narcissism and Histrionic Personality (A2020-62666)
Juan Francisco Dávila, Universidad de Piura; Mònica Casabayó, ESADE Business School

The “Healthy=light” Heuristic (A2020-63953)
Yi Li, Macquarie University; Nico Heuvinck, IESEG School of Management; Mario Pandelaere, Virginia Tech

Theorising Children Influence in Consumer Research: Towards an Integrative Model (A2020-62552)
Asheeabee Hosany, University of Surrey; Arne Floh, University of Surrey

This is what matters: The reactions of betrayed consumers to ethical brand crisis (A2020-63035)
Ilaria Baghi, University of Modena and Reggio Emilia; Veronica Gabrielli, University of Modena and Reggio Emilia

Threshold Determination Using Extensions of Best-Worst Scaling (A2020-59336)
Sven Beisecker, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management

Time Is Running! Should I Run Too? Time Metaphors Affect Consumer Response to the Perceived Speed of Time (A2020-61079)
Alican Mecit, HEC Paris; L. J. Shrum, HEC Paris; Tina Lowrey, HEC Paris

Time to Log off: Motivations to Take a Digital Detox Holiday (A2020-55349)
Yangyang Jiang, The University of Nottingham Ningbo China; M S Balaji, University of Nottingham Ningbo China

Tips are Welcome! Integrating Tips into Contractor Compensation (A2020-63125)
Mushegh Harutyunyan, Nazarbayev University GSB; Devavrat Purohit, Duke University

To be or not to be oneself in relation to others in an anti-consumption context An explanation using the concept of congruence (A2020-62120)
Valérie Guillard, Paris-Dauphine University

To bridge the unknowing-doing gap: The effect of task orientation and ad-context familiarity on attention and external search behaviour (A2020-62399)
Ser Zian Tan, Sunway University; Koon Huat Low, Monash University; Fandy Tjiptono, Victoria University of Wellington ; Lin Yang, University of Tasmania; Motoki Watabe, Monash University

To opt in or out? – The impact of perceived benefits and loyalty on GDPR consent to personal data collection and profiling in a retail chain store (A2020-61736)
Magdalini Soureli, Piraeus Bank; Ioannis Chaniotakis, Piraeus Bank; Maria Salamoura, University of the Aegean, Business School

To Punish or Not To Punish, That is the Question: Consumer Reactions to Different Levels of Brand Transgression Severity (A2020-62228)
Didem Isiksal, Istanbul Technical University; Elif Karaosmanoglu, Istanbul Technical University

To travel or not to travel if already experienced it virtually? (A2020-63701)
Akos Nagy, University of Pécs Faculty of Business and Economics; Viktoria Gerdesics, University of Pécs Faculty of Business and Economics

Too Ambitious to Succeed? Entrepreneurial Orientation and Internationalization Intention in Project Narratives and Crowdfunding Success (A2020-63740)
Melanie Bowen, Justus-Liebig-Universität Giessen; Xiaohan Wen, Assistant Prof/Ozyegin University; Shinhye Kim, University of Missouri

Too Close to Seek: Impact of Online Social Connections on Content Seeking in Social Media (A2020-62981)
Esther Kang, University of Cologne; Arun Lakshmanan, State University of New York at Buffalo

Too Much Information - Interaction Effects between WoM Valence and Other Sources of Social Information on Product Choice (A2020-64112)
Leonard Rackowitz, University of Hamburg; Michel Clement, University of Hamburg, Germany

Too Much of a Good Thing? Customer Participation and Supplier Commitment in a Project Business Context (A2020-64091)
Vishal Kashyap, University of Graz, Institute of Marketing; Stefan Hurtak, University of Graz, Institute of Marketing; Michael Ehret, Nottingham Trent University/ Nottinham Business School

Towards a Model for Building Trust and Acceptance of Artificial Intelligence Aided Medical Assessment Systems (A2020-64418)
Lennart Seitz, Leuphana University Lüneburg; Sigrid Bekmeier-Feuerhahn, Leuphana University Lueneburg; Florian Bontrup, Leuphana University Lueneburg; Justus Wildt, Docyet; Krutika Gohil, Docyet

Towards zero waste in online retail: The effects of packaging on consumer attitudes and possibilities for omitting it (A2020-60068)
Marijke Leliveld, University of Groningen; Ilona de Hooge, Wageningen University

Types of loyal customers in electronic commerce: A latent profile analysis in a cross-market sample (A2020-63506)
Nathalie Peña García, CESA School of Business; Mauricio Losada-Otálora, Pontificia Universidad Javeriana; Augusto Rodríguez-Orejuela, Universidad del Valle; Irene Gil-Saura, Universidad de Valencia; María Fuentes-Blasco, Universidad Pablo de Olavide

Understanding and managing the holistic patient experience for improving well-being and healthcare service delivery (A2020-63128)
Teresa Lopes, Minho University ; Cláudia Simões, University of Minho; Patrício Costa, University of Minho / Medical School; Joana César Machado, Universidade Católica do Porto

Understanding Drivers of Consumer Response to Climate Change Amelioration Policies (A2020-63830)
John Roberts, University of New South Wales; Gail Thomson, Reflections Research

Understanding the ‘Googling’ Customer – Online Service Delivery of Preventative Health Information and Digital Tools (A2020-60689)
Helen Bocking, Queensland University of Technology; Rebekah Russell-Bennett, Queensland University of Technology; Kate Letheren, Queensland University of Technology

Unraveling Sex Advertisements’ Effects by Considering Consumers’ Psychological Distance Level, Construal Level, and Gender (A2020-63605)
Ioannis Theodorakis, INSEEC Grand École INSEEC U.; Grigorios Painesis, Athens University of Economics and Business

Upside Potentials and Downside Risks of Product Innovations (A2020-64250)
Alexa Burmester, University of Hamburg; Michel Clement, University of Hamburg, Germany; Jan Becker, Kühne Logistics University

Using controversial values in CSR communication – analysing the Coca-Cola #loveislove campaign (A2020-64205)
Lilla Lipták, University of Szeged Faculty of Economics and Business Administration; Szabolcs Prónay, University of Szeged Faculty of Economics and Business Administration

Using identity theory and Zeitgeist effects to argue for the coexistence and longevity of design styles (A2020-64349)
Sabrina Fischenich, Technical University Berlin; Katrin Talke, TU Berlin

Using Religion to legitimize identity, in the age of globalization Context of Emirati Consumers (A2020-63653)
Roua Al Hanouti, University of Lille

Using Task Context to Manage Boredom: The Impact of Time Pressure (A2020-64235)
Maximilian Gaerth, University of Mannheim; Minju Han, Yale University; Ravi Dhar, Yale University; Florian Kraus, University of Mannheim

Using the theory of planned behaviour to determine the intention to participate to deposit system for multiple use containers in France and Quebec: integration of nostalgia and environmental concern (A2020-64103)
Roxane Favier, Université Savoie Mont Blanc; Lucie Loustaunau, Toulouse 1 Capitole University / TSM Research

Value Co-creation and Co-destruction Behaviour: Relationship with Basic Human Values (A2020-63425)
Olabode Ogunbodede, Newcastle University Business School; Savvas Papagiannidis, Newcastle University Business School; Eleftherios Alamanos, Newcastle University Business School

Value Co-creation as a Managerial Practice: Firm-level Antecedents & Consequences (A2020-62495)
Carole CHARBONNEL, ESCP

Volunteer emotions and motivations during mega events: the case of Rio 2016 Olympics (A2020-64274)
Marcos Silva, Faculdade Instituto de Administração; Andres Veloso, University of Sao Paulo; Marcelo Silva, University of São Paulo; Guilherme Shiraishi, Universidade de São Paulo

We need to talk about Consumer Online Browsing (A2020-63572)
Fabio Sandes, EAESP, Fundacao Getulio Vargas, FGV/SP; Yuliya Komarova Loureiro, Fordham University; Delane Botelho, EAESP, Fundacao Getulio Vargas, FGV/SP

We ‘Hope to’ vs We ‘Can’ Make a Difference: The Role of Verbal Framing in Consumers’ Evaluation of Companies’ Philanthropy. (A2020-63674)
Maria Lagomarsino, University of Neuchatel; Linda Lemarié, Audencia Business School

What Are You? Investigating the Importance of Human-likeness of Digital Voice Assistants through a Qualitative Approach (A2020-63200)
Hanna Schramm-Klein, University of Siegen; Katja Wagner, University of Siegen

What brand logo is more suitable: examining explicit and implicit consumer perceptions for dairy products (A2020-64772)
Ekaterina Nikolaeva, National Research University Higher School of Economics; Svetlana Berezka, National Research University Higher School of Economics; Marina Sheresheva, Lomonosov Moscow State University

What Explains Credit Card Delinquency: Mental Accounts or Rational Financial Planning? (A2020-64478)
Håvard Huse, BI Norwegian Business School; Auke Hunneman, BI Norwegian Business School; Sven Haugland, NHH Norwegian School of Economics

What if high is too high: role of regulations of emotions in sales interactions (A2020-64721)
Zoran Latinovic, MIT Sloan School of Management ; Milena Micevski, University of Vienna; Selma Kadic-Maglajlic, Copenhagen Business School

What is better for Consumers: Access or Ownership? Exploring Motivations and Barriers in the Apparel Market (A2020-63440)
Silvia Cacho-Elizondo, IPADE Business School; Coralie Damay, ISC Paris; Leïla Loussaïef, ISC Paris; isabelle ULRICH, Neoma Business School

What kind of Chatbot do Millennials prefer to interact with? (A2020-63095)
Susana Silva, Universidade Católica Portuguesa; Roberta De Cicco, University of Chieti-Pescara; Francesca Alparone, Francesca Romana Alparone is Full Professor of Social Psychology at the University of Chieti-Pescara. She conducts research on prejudice, attitudes and stereotype threat.

What Quality Attributes Do Wine Tourists Value More in a Winery Experience? eWOM in Spanish Wineries in the Wine Tourism (A2020-63314)
Mª Dolores Cortina Ureña, ESIC Business & Marketing School; María Guijarro-García, ESIC Business & Marketing School; Norat Roig-Tierno, ESIC Business & Marketing School

When customer gratitude does not work in business to business sales? (A2020-62147)
Konstantinos Rigopoulos, Nyenrode Business Universiteit; Henry Robben , Nyenrode Business Universiteit; Edward Groenland, Nyenrode Business Universiteit; Ed Peelen, Universiteit van Amsterdam

When Customers Take Initiative in Participation: Determinants, Consequences, and Boundary Conditions in the B2B Context (A2020-62510)
Yi-Chun Ou, University of Leeds; Ilias Vlachos, La Rochelle Business School, Excelia Group

When Discounts Become Predictable – An Analysis of Recurring Sale Promotions and Shopping Days on Consumers’ Purchase Decisions and Consequences for Retailers (A2020-64448)
Davina Weintz, Saarland University, Chair for Business Administration, in particular Retail Management; Regina Machleidt, Saarland University, Chair for Business Administration, in particular Retail Management; Bastian Popp, Saarland University

When Do Upward Product Line Extensions Help Overall Revenue? (A2020-63263)
Jihoon Cho, Kansas State University; Swinder Janda, Kansas State University

When does competitive intensity incentivize firms to improve customer relationships? A meta-analysis (A2020-64346)
Roelof Hars, University of Groningen; Hans Risselada, University of Groningen; Jaap Wieringa, University of Groningen

When Employees Show Care: The Effects of Customer Emotional Expressions on Service Recovery (A2020-63566)
Jia Luo, Southwestern University of Finance and Economics; Peeter Verlegh, Vrije Universiteit Amsterdam, School of business and Economics; Mirella Kleijnen, Vrije Universiteit Amsterdam; Yongqiang Li, Southwestern University of Finance and Economics

When Foreign Brands Appear Local, and Local Brands Appear Foreign: The Asymmetric Effects of Foreign Branding in Developing Countries (A2020-59675)
Bo Chen, Sungkyunkwan University

When Scarcity Mind-Set Promotes Prosocial Behaviours: A Waste Reduction Perspective (A2020-62945)
Xue Wang, Chinese University of Hong Kong; Xianchi Dai, CUHK Business School, Chinese University of Hong Kong, Hong Kong; Kao Si, University of Macau

When the First Is Not the Worst – How Personalized Starting Solutions Can Intensify the Default Effect (A2020-63860)
Philipp Dieckmann, RWTH Aachen University; Daniel Wentzel, Chair of Marketing, RWTH Aachen University; Michael Mendl-Heinisch, RWTH Aachen University

When the Like–Button is not Worth a Cent (A2020-64160)
Theo Lieven, Institute for Customer Insight; Nele Rietmann, Institute for Customer Insight, University of St. Gallen

When the whole is greater than the sum of its parts: chunking versus slicing product recall (A2020-59420)
Ljubomir Pupovac, The University of New South Wales; Francois Carrillat, University of Technology Sydney; Gary Lilien, Penn State University; David Michayluk, University of Technology Sydney

Which are more impactful, profitable customers or profitable products? An empirical study (A2020-64094)
Huong Nguyen, Stockholm School of Economics

Which deal goes viral? The effect of persuasion heuristics on word-of-mouth toward promotional deals (A2020-62804)
Oanh Nguyen, UNSW Sydney; Liem Ngo, UNSW Sydney; Tania Bucic, UNSW Sydney

Which Scripts Are More Profitable?: A Topic Model Analysis for the Movie’s Green-lighting process (A2020-62447)
Jongdae Kim, Seoul National University; Youseok Lee, Myongji University; Inseong Song, Seoul National University

Who is Credible? Differences in Credibility of Micro- and Macro-Influencers (A2020-64592)
Carsten Schultz, University of Hagen

Who is happy? Building antecedent configurations identifying happy people across four European countries (A2020-64166)
Felix Ebert, Chair of Marketing and Innovation, University of Mannheim; Madeline Barth, University of Mannheim; Aleksandar Blečić, University of Mannheim; Arch Woodside, Yonsei University

Who reads food labels? Selected antecedents of consumer interest in front-of-package and back-of-package labels during and after the purchase (A2020-60935)
Pawel Bryla, University of Lodz

Who’s more Brand Loyal – Women or Men? (A2020-63503)
John Dawes, University of South Australia; Philip Stern, University of Exeter Business School & Ehrenberg-Bass Institute University of South Australia; Magda Nenycz-Thiel, University of South Australia/Ehrenberg-Bass Institute; Jaap Wieringa, University of Groningen

Why do children join online brand communities? An exegesis of social, interpersonal and familial motivations (A2020-59246)
Robert Thomas, University of South Wales ; Gareth White , University of South Wales ; Anthony Samuel, Cardiff University

Why Do Shoppers Choose your Pack? The Impact of Product Package Design on Consumers’ Brand Stereotypes and Purchase Intention (A2020-63389)
Tsunwai Wesley Yuen, Lincoln International Business School, University of Lincoln, UK; Elle Perschke, Alliance Manchester Business School, The University of Manchester, UK; Hongwei He, Alliance Manchester Business School, The University of Manchester; Gary Davies, University of Chester, UK

Will IT Take Over the Role of Personal Encounters in Business Relationships? (A2020-64196)
Balázs Révész, University of Szeged; Erzsébet Hetesi, University of Szeged; Klára Kazár, University of Szeged

Win-Back Success beyond Purchases: The True Value of a Lost Customer (A2020-62543)
Robin-Christopher Ruhnau, University of Mannheim; Nathalie Harz, University of Mannheim

Within Touching Distances - Customers' Perceived Closeness in Mobile Marketing (A2020-64082)
Madeline Barth, University of Mannheim; Sabine Kuester, University of Mannheim; Elisa Konya-Baumbach, University of Mannheim

WOM and Loyalty: Differences Between Package-buyers and Self-packers (A2020-63362)
Cecilie Andersen, University of Agder; Marit Engeset, University of South-Eastern Norway; Ellen Nyhus, University of Agder

Word of mouth antecedents in non-profit preparatory schools: a structural equation modeling approach in the Brazilian educational context (A2020-63731)
Guilherme Shiraishi, Universidade de São Paulo; Isabelle Andreotti, Universidade de São Paulo

Work-Family Conflict, Burnout and Value Co-creation: The Specific case of Salesperson (A2020-64397)
Simão Machado, Universidade do Minho; José Pinho, Universidade do Minho; Gina Santos, Universidade do Minho

Wow, that’s great! The effect of phatic cues in chatbot conversations. (A2020-64370)
Anne Scherer, University of Zurich; Peter Fischer, University of St. Gallen; Bernd Schmitt , Columbia Business School; Julia Egli, University of St. Gallen

YOU ARE HOW YOU RATE: PERSONALITY AND ONLINE RATING BEHAVIOR (A2020-62459)
Li Eckart, TU Bergakademie Freiberg; Margit Enke, TU Bergakademie Freiberg

You’d Use It More than Me: Overestimating Products’ Usefulness to Others Because Of Self-Serving Materialism Attributions (A2020-49268)
Ignazio Ziano, Grenoble Ecole de Management; Daniel Villanova, University of Arkansas

ZAPPING IN TV ADVERTISING – THE ROLE OF CONTENT (A2020-64436)
Manuel Berkmann , University of Cologne ; Maren Becker , Vrije Universiteit Amsterdam ; Werner Reinartz, University of Cologne

‘Fashionably’ Late: Signaling Sociometric Status Through Conspicuous Consumption of Leisure Time (A2020-59192)
Kivilcim Dogerlioglu-Demir, Sabanci University; Andy Ng, Sabanci University; Cenk Koçaş, Sabanci University

‘Responsible Co-Development’: The Dual Potential of Involving Customers in Innovation (A2020-64085)
Lisa Welzenbach, Ludwig-Maximilians-University Munich, Institute for Innovation Management; Jelena Spanjol, Ludwig-Maximilians-Universität (LMU) Munich

“How Much in Advance Do You Book Your Accommodation?” – An Empirical Analysis of Planning Time (A2020-64379)
Christof Backhaus, Aston Business School; Tobias Heußler, Wiesbaden Business School; Valeria Croce, MODUL University Vienna

“I believe but I do not follow!”: Experience of deviant consumption in context of religion (A2020-62990)
Arti Srivastava, Indian Institute of Management Udaipur; Rajesh Nanarpuzha, Indian Institute of Management Udaipur; Prakash Satyavageeswaran, Indian Institute of Management Udaipur

“I feel good when I live experiences in line with my values”: The role of personal values in access to food well-being (A2020-63626)
Ophélie MUGEL, Ferrandi Paris

“I Like It, But Won’t Be Caught Dead Using It”: Negative Press, Image Concerns, and Post-Purchase Usage (A2020-63326)
Matthew Philp, Ryerson University; Marcelo-Vinhal Nepomuceno, HEC Montréal

“I'm not impatient; - I just got suspicious!” How can suspicion affect consumer behaviour? (A2020-63056)
Athanasios Polyportis, Athens University of Economics and Business; Artemis Panigyraki, Imperial College Business School; Nikolaos Kyriakopoulos, Athens University of Economics and Business

“it’s not only mine but also ours”: exploring collective psychological ownership in cooperative context (A2020-64769)
Ons BELAID, Univeristy of Lyon; Sonia CAPELLI, University Lyon3, IAE lyon, Magellan, Lyon; William SABADIE, iaelyon School of Management

“It’s out of stock”: Impact of service failure messages on customer satisfaction in online grocery retailing (A2020-62462)
Reema Singh, Stockholm School of Economics; Magnus Söderlund, Stockholm School of Economics; Sofie Sagfossen, STOCKHOLM SCHOOL OF ECONOMICS

“Make an Effort to Show Me Love” The Effects of Indexical and Iconic Authenticity on Consumer Perceived Ethicality (A2020-63905)
Gwarlann De Kerviler, IESEG SCHOOL OF MANAGEMENT LEM-CNRS (UMR 9221); Nico Heuvinck, IESEG School of Management; ELODIE GENTINA, IESEG SCHOOL OF MANAGEMENT

“One dead person can save the lives of several others”: The impact of the number and identification of recipients on organ-donation decisions (A2020-63374)
Tehila Kogut, Ben-Gurion University; Inbal Harel, Ben-Gurion University

“Status-Effect” on Review Platforms: How do Gaining or Losing Status Awards Affect Reviewers’ Behaviour? (A2020-63548)
Ali Tamaddoni, Deakin Business School; Satheesh Seenivasan, Senior Lecturer/Monash University; Jason Pallant, Swinburne University; Bernd Skiera, Goethe-University Frankfurt, Germany

“The Company We Keep:” Endogenous Network Formation and Peer Effects in Churn (A2020-59621)
Yulia Nevskaya, Washington University in St. Louis; Yijun (Sally) Chen, Washington University in St. Louis